Television Channel Campaigns

TV Advertising on Good Food

Good Food attracts a large and varied adult audience, with both men and women tuning in throughout the day. The post peak day part is particularly popular amongst the 45-54 demographic, whilst a C2DE slant is apparent during both breakfast and post peak. Housewives are also a fixture in the channel’s audience figures throughout the non-peak schedule.

Good Food’s aim is to educate and entertain viewers with its food-focused programming. Popular shows include Coast to Coast, Man V Food and Masterchef: The Professionals, all of which help to attract television advertisers such as Wonga, Tesco, Direct Chef, Marlow Foods and Magnet

As a specialist digital television channel, Good Food garners average audience figures ranging from 1,000 during breakfast, daytime, early peak, late peak and post peak, and up to 50,000 viewers during daytime (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £350 per 30 second broadcast.

The data and estimated costs below are compiled from the analysis of average TV viewing data. For the exact cost to advertise on Good Food, as part of a television campaign for your business, please get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

MARKET KITCHEN: BIG ADVENTURE,

GOOD CHEF BAD CHEF,

FAMILY SUPERCOOKS,

ALIVE AND COOKING

MASTERCHEF: THE PROFESSIONALS,

THE HAIRY BIKERS,

RICK STEIN’S FOOD HEROES,

THE PEOPLE’S COOKBOOK.

JAMES MARTIN DIGS DEEP,

TWO FAT LADIES,

COAST TO COAST,

PERFECT…

CHOCCYWOCCYDOODAH,

MAN V FOOD,

JAMIE’S KITCHEN AUSTRALIA,

JIMMY’S FOOD FACTORY

MONSTER MUNCHIES,

TOP CHEFS: JUST DESSERTS,

MY FAMILY,

HOME SHOPPING.

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 20,000.

Daytime viewing varies between a low of roughly 1,000 and a high of around 50,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 25,000 for late evening.

Late Peak viewing ranges from a low of around 1,000 to a high of approximately 35,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 10,000

Typical

Audience Profile

All adults,

C2DE bias,

Men & women,

Housewives

All adults,

C2DE & ABC1,

Men & women,

Housewives

All adults,

Slight C2DE bias,

Men & women

All adults,

C2DE & ABC1,

Men & women,

Slight 45-54 bias,

C2DE bias,

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Good Food breakfast slot ranges from a minimum of £10 and a maximum of roughly £50

The cost per spot during the Good Food daytime slot ranges from a minimum of £10 and a maximum of around £150

The cost per spot during the Good Food early peak slot ranges from a minimum of £10 and a maximum of approximately £250

The cost per spot during the Good Food late peak slot ranges from a minimum of £10 and a maximum of roughly £350.

The cost per spot during the Good Food post peak slot ranges from a minimum of £10 and a maximum of approximately £40.

Regular

Advertisers

JERSEY TOURISM,

SANDALS RESORTS,

TEMPUR,

GO DADDY,

WONGA

GLADSTONE BROOKES,

HILLARYS BLINDS,

COI,

TESCO,

AUTOGLASS

POUNDS TO POCKET,

SAUCY FISH COMPANY,

TULIP INTERNATIONAL,

DIRECT CHEF,

TOPCASHBACK.COM

MAGNET,

MATCH.COM,

TOYOTA,

LIONS GATE,

VOYAGE PRIVE

MARLOW FOODS,

HONDA UK,

LOVEFILM,

WIN TECHNOLOGIES,

PEACHY.CO.UK