Television Channel Campaigns

TV Advertising on Home

Home garners a varied adult audience, though viewing figures amongst the 16-34 demographic are typically low. The TV channel generates equal levels of engagement in the ABC1 and C2DE audience groups, whilst females generally represent a higher proportion of the viewership than males.

The television schedule on Home revolves around programming centred on home interior and gardening, with shows such as Ground Force, DIY SOS, Escape to the Country and You Deserve This House proving popular amongst the channel’s core audience. Brands including Experian, Liverpool Victoria, Victoria Plumb, EHarmony and Peachy.co.uk are all regular advertisers on Home.

As a popular lifestyle TV channel, Home attracts average audience figures ranging from 1,000 during the breakfast day part, and up to 40,000 television viewers during early peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £180 per 30-second broadcast.

The data and estimated costs below are compiled from the analysis of average TV viewing data. For the exact cost of advertising on Home, as part of a television campaign for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

GROUND FORCE,

DIY SOS,

ESCAPE TO THE COUNTRY

NICK KNOWLE’S ORIGINAL FEATURES,

GROUND FORCE,

HOMES UNDER THE HAMMER,

YOU DESERVE THIS HOUSE,

DIY SOS : THE BIG BUILD,

GROUNDFORCE

HELP! MY HOUSE IS FALLING DOWN,

NICK KNOWLE’S ORIGINAL FEATURES,

DIY SOS

CASH IN THE ATTIC,

ESCAPE TO THE COUNTRY

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 20,000.

Daytime viewing ranges from a low of approximately 5,000 to a high of around 30,000.

Early Peak viewing varies from a low of around 7,000 to a high of approximately 40,000.

Late Peak viewing varies from a low of around 10,000 to a high of approximately 35,000.

Post Peak viewing varies from a low of around 3,000 to a high of approximately 20,000.

Typical

Audience Profile

All adults,

Slight ABC1 bias,

Men & women

All adults,

C2DE & ABC1,

Female bias,

Housewives

All adults,

C2DE & ABC1,

Female bias,

Housewives

All adults,

C2DE & ABC1,

Female bias,

Housewives

All adults,

C2DE & ABC1,

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Home breakfast slot ranges from a low of approximately £10 to a high of roughly £60

The cost per spot during the Home daytime slot ranges from a low of approximately £10 to a high of roughly £100

The cost per spot during the Home early peak slot ranges from a low of roughly £10 to a high of around £180

The cost per spot during the Home late peak slot ranges from a low of approximately £10 to a high of roughly £160

The cost per spot during the Home post peak slot ranges from a low of approximately £10 to a high of roughly £60

Regular

Advertisers

EXPERIAN,

ONESOON,

SAINSBURYS,

EHARMONY,

MERCEDES BENZ

ORIGIN FRAMES,

NATIONAL ACCIDENT HELPLINE,

MARLOW FOODS,

HILLARYS BLINDS,

LIVERPOOL VICTORIA

BOURNE LEISURE,

PEACHY.CO.UK,

MACMILLAN,

QUICKQUID,

OPTICAL EXPRESS

CYPRUS TOURISM,

PHARMACARE,

VICTORIA PLUMB,

SAUCY FISH COMPANY,

MAGNET

MFORTUNE,

WONGA,

CYPRUS TOURISM,

ENVIRONMENT,

TRIVAGO