Television Channel Campaigns

Advertising on ITV

ITV offers advertisers a large and varied audience base, and is particularly popular among adults, especially women, in the C2DE demographic. The channel is comprised of 13 regions and provides a small proportion of local programming to each area in tandem with national scheduling.

ITV has gained its considerable mainstream appeal as an entertainment based broadcaster. Its adult and family-orientated programming consists of some of the highest-rated shows in Britain, such as X Factor and Britain’s Got Talent – both of which regularly attract in excess of 10 million viewers. Brands such as Love Film, Specsavers, Go Compare, Zoopla and Virgin Media regularly seek to maximise the profitability of advertising on ITV with ads positioned throughout each time slot.

As the leading commercial terrestrial TV channel, ITV achieves average audience figures ranging from 3,000 during post peak and up to 10 million viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £20 and a maximum of approximately £60,000 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of advertising on ITV, or for a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

DAYBREAK,

LORRAINE

THE JEREMY KYLE SHOW,

LOOSE WOMEN,

THIS MORNING

CORONATION STREET, EMMERDALE,

THE CHASE

THE X FACTOR, BRITAIN’S GOT TALENT, DOWNTON ABBEY,

ITV NEWS AT TEN

JONATHAN ROSS, JOANNA LUMLEY,

COPS WITH CAMERAS

Average number of viewers watching

Breakfast time viewing varies from around 15,000 for early morning talk shows to a high of around 1,000,000.

Daytime viewing rests between a minimum of 83,000 viewers and a high of approximately 2,000,000.

Early Peak has viewers of around 1,100,100 during early evening and up to around 8,000,000 for late evening

Late Peak viewing varies from around 600,000 viewers to approximately 9,500,000.

Post Peak viewing ranges from approximately 3,000 to around 1,700,000.

Typical

Audience Profile

All Adults,

C2DE bias,

Female bias,

Housewives

All Adults,

C2DE bias,

Female bias,

Housewives

All Adults,

C2DE bias,

Female bias,

Housewives

All Adults,

C2DE and ABC1

Female bias,

Housewives

All Adults,

C2DE bias,

Men and Women

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV 1 breakfast slot ranges from a low of roughly £80 to a high of approximately £6,000.

The cost per spot during the ITV 1 breakfast slot ranges from a low of roughly £450 to a high approaching £11,000.

The cost per spot during the ITV 1 breakfast slot ranges from a low of approximately £7,000 to a high of around £50,000.

The cost per spot during the ITV 1 breakfast slot ranges from a low of roughly £4,000 to a high of approximately £60,000.

The cost per spot during the ITV 1 breakfast slot ranges from a low of around £20 to a high of approximately £10,000.

Regular

Advertisers

WEETABIX,

DISNEYLAND PARIS,

COLGATE PALMOLIVE,

MONEYSUPERMARKET,

ALDI

TESCO,

WONGA,

CLAIM4REFUNDS,

NATIONAL ACCIDENT HELPLINE,

GO COMPARE

SPECSAVERS,

TRAINLINE.COM,

ZOOPLA,

EXPEDIA,

BRITISH GAS

LOVE FILM,

AXA SUN LIFE,

BATHSTORE,

VIRGIN MEDIA,

GOOGLE

AUTOTRADER,

32RED,

AVIVA,

WILLIAM HILL,

COORS