Television Channel Campaigns

Advertising on ITV2

Boasting UK television’s largest multichannel audience, ITV2 is prime stomping ground for brands targeting a younger, predominantly female, C2DE adult demographic to that of its sister channel ITV.

ITV2 employs a particular focus on American general entertainment programming such as The Real Housewives of Orange County and Gossip Girl, as well as popular British programming such as Celebrity Juice and Xtra Factor. Due to its considerable audience pull, ITV2 is a favourite of high profile television advertisers such as Marks & Spencer, Wonga, Phones 4 U, Tourism Ireland and DFS.

As the fourth largest commercial broadcaster in the UK, ITV2 garners average television viewing figures ranging from 1,000 during early peak to a high of approximately 600,000 during late peak (see table below). Consequently, the cost per spot can vary from between a minimum of around £20 and a maximum of approximately £2,500 per 30 second broadcast. The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on ITV2, or to discuss a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

JUDGE JUDY

EMMERDALE OMNIBUS

CORONATION STREET OMNIBUS

NANNY 911

THE JEREMY KYLE SHOW

X FACTOR

THE REAL HOUSEWIVES OF ORANGE COUNTY

YOU’VE BEEN FRAMED

ALL STAR FAMILY FORTUNES

XTRA FACTOR

THE CUBE

HELL’S KITCHEN USA

CELEBRITY JUICE

THE ONLY WAY IS ESSEX

HOMES FROM HELL

EMMERDALE

CORONATION STREET

YOU’VE BEEN FRAMED

TOTALLY BONKERS GUINNESS WORLD RECORDS

Average number of viewers watching

Breakfast time viewing varies from a low of around 4,000 to a high of roughly 250,000.

Daytime viewing ranges from a low of roughly 45,000 to a high of approximately 600,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 450,000 for late evening

Late Peak viewing varies from a low of approximately 10,000 to a high of around 600,000.

Post peak viewing ranges from a low of around 2,000 to a high of roughly 500,000.

Typical

Audience Profile

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Men and Women

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV 2 breakfast slot ranges from a low of roughly £20 to a high of approximately £1,000

The cost per spot during the ITV 2 daytime slot ranges from a low of around £150 to a high of roughly £2,000

The cost per spot during the ITV 2 early peak slot ranges from a low of approximately £50 to a high of around £2,000

The cost per spot during the ITV 2 late peak slot ranges from a low of roughly £200 to a high of around £2,500

The cost per spot during the ITV 2 post peak slot ranges from a low of approximately £20 to a high of roughly £1,500

Regular

Advertisers

EXPRESS GIFTS,

MARKS & SPENCER,

DIRECT LINE,

DFS,

WE BUY ANY CAR

OPTIMAX,

BOOHOO,

FIRST 4 LAWYERS,

GLADSTONE BROOKES,

NETFLIX

VISIT SCOTLAND,

ZOOPLA,

TESCO,

PETS AT HOME,

LENDING STREAM

OPTICAL EXPRESS,

TOURISM IRELAND,

DISNEYLAND PARIS,

WONGA,

MATCH.COM

PHONES 4 U,

AVIVA,

VIRGIN MEDIA,

GOOGLE,

CHANEL