Television Channel Campaigns

Advertising on ITV3

ITV3 supplies advertisers with large and varied audience base, with particular focus reserved for older adult demographics, as well as housewives during the daytime slot.

Much like its sister channels in the ITV network, ITV3 specialises in entertainment-based television content. However, the channel displays a greater emphasis on dramas from the ITV archives, such as Heartbeat and A Touch of Frost, as well as imported American shows such as Numb3rs. Due to its mature audience, television advertisers such as Asda, Optimax, Churchill, BHS and Age UK are frequent fixtures during ad breaks.

Being the fifth largest commercial broadcaster in the UK, ITV3 achieves average television viewing figures ranging from 1,000 during post peak, to a high of approximately 1,000,000 during post peak (see table below). Consequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £2,750 per 30 second broadcast. The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on ITV3, or to discuss a television advertising campaign for your business, get in touch by completing our television campaign planning form or call us on 0844 656 0817.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

UPSTAIRS, DOWNSTAIRS

IRONSIDE

HEARTBEAT

DICKINSON’S REAL DEAL

MONK

GOODNIGHT SWEETHEART

WORLD KITCHEN

POIROT

AGATHA CHRISTIE’S MARPLE

THE DARLING BUDS OF MAY

MURDER IN SUBURBIA

HEARTBEAT

BLUE MURDER

A TOUCH OF FROST

INSPECTOR MORSE

LIFE

NUMB3RS

TERRY AND JUNE

FILM

Average number of viewers watching

Breakfast time viewing varies between roughly 13,000 and approximately 360,000.

Daytime viewing ranges from a low of around 45,000 to a high of roughly 400,000.

Early Peak has viewers of around 120,000during early evening and up to approximately 700,000 for late evening

Late Peak viewing ranges from a low of around 120,000 to a high of roughly 900,000.

Post peak viewing varies between around 1,000 and approximately 1,000,000.

Typical

Audience Profile

All adults,

C2DE bias,

Men and Women,

Housewives

All adults,

C2DE bias,

Men and Women,

Housewives

65+ slight bias,

C2DE bias,

Female bias,

Housewives

65+ slight bias,

C2DE and ABC1

Female bias,

Housewives

All adults,

C2DE bias,

Men and Women,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV 3 breakfast slot ranges from a minimum of around £50 to a maximum of roughly £1,000.

The cost per spot during the ITV 3 daytime slot ranges from a minimum of approximately £150 to a maximum of around £1,250.

The cost per spot during the ITV 3 early peak slot ranges from a minimum of roughly £350 to a maximum of approximately £2,000.

The cost per spot during the ITV 3 late peak slot ranges from a minimum of around £350 to a maximum of roughly £2,750

The cost per spot during the ITV 3 post peak slot ranges from a minimum of around £10 to a maximum of approximately £2,750.

Regular

Advertisers

ASDA,

DFS,

L’OREAL,

KODAK,

TALKTALK

AUTOGLASS,

EXPEDIA,

STAYSURE,

OPTIMAX,

CLAIM 2 GAIN

CLAIM 4 REFUNDS,

MACMILLAN,

NATIONAL ACCIDENT HELPLINE,

ZOOPLA,

WONGA

RECKITT BENCKISER,

HACHETTE FASCICULES,

VICTOR CHANDLER,

CHURCHILL,

BHS

SKY,

AGE UK,

AVIVA,

KARCHER,

BOOTS