Television Channel Campaigns

TV Advertising on ITV4

ITV4 caters to a predominantly male-orientated audience, generating interest with a mixture of classic action dramas, sport, comedy and film.

The channel is one of the largest digital television broadcasters in the general entertainment category, garnering considerable viewing figures thanks to programmes such as The Sweeney, Quantum Leap and Minder, as well as coverage of sports competitions such as the UEFA Champions League and the Europa League. As a consequence of ITV4’s bias towards males, brands such as Expedia, Microsoft, Wonga, Samsung and Heineken are regular advertisers on the channel.

As a leading TV broadcaster of general entertainment, ITV4 accrues average audience figures ranging from 1,000 during breakfast, daytime and early peak, and up to 500,000 viewers through daytime (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £4,500 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of advertising on ITV4, or for a free television campaign plan for your business, get in touch by completing the television campaign planning form or call us on 0844 656 0817.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

GET AWAY,

QUANTUM LEAP,

POLICE, CAMERA, ACTION!,

TELESHOPPING

BATMAN,

THE FALL GUY,

MINDER,

THE PROFESSIONALS

MINDER,

QUANTUM LEAP,

THE SWEENEY,

THE PROFESSIONALS

FILM,

FRAUD SQUAD

THE SWEENEY,

FILM,

TELESHOPPING

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 120,000.

Daytime viewing varies between a low of roughly 1,000 and a high of around 500,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 110,000 for late evening.

Late Peak viewing ranges from a low of around 1,500 to a high of approximately 120,000.

Post peak viewing varies between a low of approximately 1,500 and a high of roughly 450,000.

Typical

Audience Profile

All adults,

C2DE bias,

Male bias,

Housewives

All adults,

C2DE bias,

Male bias,

Housewives

All adults,

C2DE & ABC1,

Male bias,

Housewives

All adults,

C2DE bias,

Male bias,

Housewives

All adults,

C2DE bias,

Male bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the ITV 4 breakfast slot ranges from a minimum of £10 and a maximum of roughly £350.

The cost per spot during the ITV 4 daytime slot ranges from a minimum of £10 and a maximum of around £1,500.

The cost per spot during the ITV 4 early peak slot ranges from a minimum of £10 and a maximum of approximately £1,700.

The cost per spot during the ITV 4 late peak slot ranges from a minimum of £25 and a maximum of roughly £1,800.

The cost per spot during the ITV 4 post peak slot ranges from a minimum of £10 and a maximum of approximately £4,500.

Regular

Advertisers

ZOOPLA,

GOOGLE,

LAWYERS 4 U,

TRAINLINE.COM,

PPI CLAIMLINE

CLAIM4REFUNDS,

VIRGIN MEDIA,

STAYSURE.CO.UK,

OPTICAL EXPRESS,

GLADSTONE BROOKES

EXPEDIA,

MICROSOFT,

1&1,

WONGA,

SPECSAVERS

HEINEKEN,

LADBROKES,

LOVE FILM,

TESCO,

SAMSUNG

VICTOR CHANDLER,

AMERCOM,

KARCHER,

APPLAUSE,

BRITISH GAS