Television Channel Campaigns

TV Advertising on Kerrang

Kerrang attracts a TV viewing audience of predominantly 16-34 adults, supplying television advertisers with a platform primed for targeting a widely prized demographic. The TV channel appeals to a mostly male viewership, whilst there is no discernable difference in size between ABC1 and C2DE audiences.

Kerrang exhibits a focus on music videos from the metal and punk genres, with TV programming such as the Rock A List, Warning! Beware of Metal, Rock-Start Your Day and several specialised countdowns serving an alternative TV audience. Brands such as Match.com, McDonalds, Coca Cola, Sold Out Records and Expedia often run TV campaigns targeting the channel’s youthful viewership.

As a frontrunner in alternative music television, Kerrang garners average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak, and up to 30,000 television viewers during post peak (see table below). The cost per spot can vary from between a minimum of around £10 and a maximum of approximately £125 per 30-second broadcast.

The data and estimated costs below are compiled from analysis of average TV viewing data. For the exact cost of advertising on Kerrang, as part of a television campaign for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

ROCK-START YOUR DAY

K! QUIZ,

ROCK A LIST,

KERRANG! TOUR 2013 IS COMING!

100 ULTIMATE US ROCK HITS EVER,

MAXIMUM 21STC! AWESOME FRONTMEN

20 FUNNIEST ROCK VIDEOS EVER,

MAXIMUM 21STC! AMERICAN INVASION

KERRANG MEETS…,

WARNING! BEWARE OF THE METAL,

MASSIVE ROCK ANTHEMS

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 3,000.

Daytime viewing ranges from a low of approximately 1,000 to a high of around 10,000.

Early Peak viewing varies from a low of around 1,000 to a high of approximately 25,000.

Late Peak viewing varies from a low of around 1,000 to a high of approximately 20,000.

Post Peak viewing varies from a low of around 1,000 to a high of approximately 30,000.

Typical

Audience Profile

16-34 bias,

C2DE & ABC1

Male bias

16-34 bias,

C2DE & ABC1

Male bias

16-34 bias,

C2DE & ABC1

Men & women

16-34 bias,

C2DE & ABC1

Male bias

16-34 bias,

ABC1 bias,

Men & women

Approximate Cost Per Spot (CPS)

The cost per spot during the Kerrang breakfast slot ranges from a low of approximately £10 to a high of roughly £20

The cost per spot during the Kerrang daytime slot ranges from a low of approximately £10 to a high of roughly £35

The cost per spot during the Kerrang early peak slot ranges from a low of roughly £10 to a high of around £125

The cost per spot during the Kerrang late peak slot ranges from a low of approximately £10 to a high of roughly £100

The cost per spot during the Kerrang post peak slot ranges from a low of approximately £10 to a high of roughly £100

Regular

Advertisers

EXPEDIA,

MAZUMA MOBILE,

ROYAL & SUN ALLIANCE,

EXXON MOBIL,

NATIONAL ACCIDENT HELPLINE

PREMIER INN,

PHONES 4 U,

ALTERGRAPHICS,

KIA,

QUICKQUID

TESCO,

COTY UK,

DANONE,

MATCH.COM,

DISNEYLAND PARIS

EHARMONY,

SOLD OUT RECORDS,

TRIVAGO,

PHONES 4 U,

MOLSON COORS

MAXXIUM,

GO COMPARE,

LLOYDS,

MCDONALDS,

COCA COLA