Television Channel Campaigns

TV Advertising on Kiss TV

Kiss TV garners a television viewing audience of predominantly 16-34 adults, supplying TV advertisers with a platform primed for targeting this highly sought-after demographic. The TV channel appeals to a mostly female viewership, whilst research has identified a higher prevalence of C2DE viewers than ABC1.

Kiss TV exhibits a focus on music videos centred on the R&B and hip hop genres, with TV programming such as Major Hip Hop & R’n’B 2013, 50 Most Wanted US Stars and UKHot40: Urban Chart Top 20 serving a youthful urban TV audience. The likes of Orange, Mars, Nestle, Coca Cola and Expedia are all brands that regularly seek out the 16-34 demographic with concerted TV advertising activity.

As a leading broadcaster of urban music videos, Kiss TV attains average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to 15,000 television viewers during early peak (see table below). The cost per spot can vary from between a minimum of around £10 and a maximum of approximately £60 per 30-second broadcast.

The data and estimated costs below are compiled from analysis of average TV viewing data. For the exact cost of advertising on Kiss, as part of a television campaign for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

KISS BREAKFAST JAMZ 2013

UKHOT40: URBAN CHART TOP 20,

50 MOST WANTED US STARS,

TAKE THE STAGE…

MAJOR HIP HOP & R’N’B 2013

KISS FM BREAKFAST SHOW BEST BITS,

TAKE THE STAGE…

MY LIFE IN MUSIC

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 2,000.

Daytime viewing ranges from a low of approximately 1,000 to a high of around 10,000.

Early Peak viewing varies from a low of around 1,000 to a high of approximately 15,000.

Late Peak viewing varies from a low of around 1,000 to a high of approximately 10,000.

Post Peak viewing varies from a low of around 1,000 to a high of approximately 10,000.

Typical

Audience Profile

16-34 bias,

C2DE bias,

Men & women

16-34 bias,

C2DE bias,

Female bias

16-34 bias,

C2DE bias,

Female bias

16-34 bias,

C2DE bias,

Female bias

16-34 bias,

C2DE bias,

Female bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Kiss TV breakfast slot ranges from a low of approximately £10 to a high of roughly £15

The cost per spot during the Kiss TV daytime slot ranges from a low of approximately £10 to a high of roughly £40

The cost per spot during the Kiss TV early peak slot ranges from a low of roughly £10 to a high of around £60

The cost per spot during the Kiss TV late peak slot ranges from a low of approximately £10 to a high of roughly £50

The cost per spot during the Kiss TV post peak slot ranges from a low of approximately £10 to a high of roughly £40

Regular

Advertisers

EXPEDIA,

ORANGE,

BSKYB,

COTY UK,

MAZUMA MOBILE

FORD,

MANGO,

MARS,

BAUER MEDIA,

LLOYDS

NESTLE,

MUSIC MAGPIE,

KELLOGGS,

LEVER FABERGE,

LIVERPOOL VICTORIA

888.COM,

MARLOW FOODS,

MARS,

BOOHOO.COM,

DISNEYLAND PARIS

VIRGIN MEDIA,

COCA COLA,

O2,

MOLSON COORS,

WILLIAM HILL