Television Channel Campaigns

TV Advertising on MTV

MTV attracts a youthful television audience, with the majority of viewers being female. Its focus on reality and general entertainment programming makes it a perfect platform for brands seeking to target a receptive audience base.

Following a reconfiguration of the MTV network, MTV underwent a transition away from music television content and towards a more entertainment-orientated schedule. Popular shows include The Hills, Geordie Shore, Teen Cribs and Teen Mom, all of which help in attracting advertisers such as Avon, E-Harmony, Love Film, Sky and Gumtree.

As a prominent general entertainment TV channel, MTV garners average audience figures ranging from 1,000 during breakfast, daytime, early peak, late peak and post peak, and up to 20,000 viewers through breakfast and daytime (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £400 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of a specific spot, as part of a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

FUN HOUSE

ARE YOU SMATER THAN A 10 YEAR OLD?

WIPEOUT

TEEN CRIBS

THE HILLS

RUN’S HOUSE

TEEN MOM

ENGAGED AND UNDERAGE

16 AND PREGNANT

HELLCATS

THE HILLS

FRESH PRINCE OF BEL-AIR

PUNK’D

AWKWARD

JERSEY SHORE

GEORDIE SHORE

PIMP MY RIDE

I JUST WANT MY PANTS BACK

16 AND PREGNANT

GEORDIE SHORE

Average number of viewers watching

Breakfast time viewing ranges from a low of roughly 1,000 to a high of around 20,000

Daytime viewing varies between a low of approximately 1,000 and a high of around 20,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 15,000 for late evening

Late peak time viewing ranges from a low of roughly 1,000 to a high of around 15,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 15,000.

Typical

Audience Profile

16-34 bias,

C2DE and ABC1,

Female bias

16-34 bias,

C2DE and ABC1,

Female bias

16-34 bias,

C2DE and ABC1,

Female bias

16-34 bias,

C2DE and ABC1,

Female bias

16-34 bias,

C2DE and ABC1,

Female bias

Approximate Cost Per Spot (CPS)

The cost per spot during the MTV breakfast slot ranges from a low of approximately £10 and a high of around £300.

The cost per spot during the MTV daytime slot varies between a low of roughly £10 and a high of around £400.

The cost per spot during the MTV early peak slot ranges from a low of around £10 and a high of approximately £250.

The cost per spot during the MTV late peak slot varies between a low of roughly £10 and a high of around £250.

The cost per spot during the MTV post peak slot ranges from a low of approximately £10 and a high of roughly £250.

Regular

Advertisers

DELL,

AVIVA,

SCREWFIX,

BATHSTORE,

PPI CLAIMLINE

O2,

SKY,

EDF ENERGY,

AVON,

GUMTREE

SILVER SPOON,

PENTEL,

BOOHOO,

PETES AT HOME,

MATCH.COM

SKY,

MARKS & SPENCER,

WONGA,

DISNEYLAND PARIS,

MARS

TESCO,

LOVE FILM,

DE AGOSTINI,

ASDA,

E-HARMONY