Television Channel Campaigns

TV Advertising on MTV Base

MTV Base generates a television viewing audience of predominantly 16-34 adults. This TV channel finds particular popularity amongst females, whilst the analysis of television viewing figures reveals a slight leaning towards the C2DE socio-economic group.

MTV Base demonstrates a focus on unrban chart music, particularly within the R&B and Hip Hop genres, broadcasting music videos through TV programmes such as Today’s Fresh Base Beats, The Official UK Urban Chart and Essential R&B & Hip Hop. Consequently, brands such as Microsoft, Gumtree, Red Bull, Mazuma Mobile and Experian regularly seek out MTV Base’s youthful television audience.

As a prominent broadcaster of urban music videos, MTV Base generates average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to 35,000 television viewers during late peak (see table below). Subsequently the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £150 per 30-second broadcast.

The data and estimated costs below are compiled from analysis of average TV viewing data. For the exact cost of a specific spot, as part of a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

FIRST BASE

TODAY’S FRESH BASE BEATS,

TOP 50 UK ALL-STARS,

ESSENTIAL R&B & HIP HOP

THIS WEEK’S MOST PLAYED TOP 40,

THE OFFICIAL UK URBAN CHART,

ULTIMATE 20

50 ULTIIMATE STATESIDE SLAMMERS,

TOP 10

THE NIGHTSHIFT,

THIS WEEK’S MOST PLATED TOP 20

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 4,000.

Daytime viewing ranges from a low of approximately 1,000 to a high of around 15,000.

Early Peak viewing varies from a low of around 1,000 to a high of approximately 20,000.

Late Peak viewing varies from a low of around 1,000 to a high of approximately 35,000.

Post Peak viewing varies from a low of around 1,000 to a high of approximately 20,000.

Typical

Audience Profile

16-34 bias,

C2DE bias,

Male bias

16-34 bias,

C2DE & ABC1,

Female bias

16-34 bias,

C2DE & ABC1,

Female bias

16-34 bias,

C2DE bias,

Female bias

16-34 bias,

C2DE bias,

Men and women

Approximate Cost Per Spot (CPS)

The cost per spot during the MTV Base breakfast slot ranges from a low of approximately £10 to a high of roughly £15

The cost per spot during the MTV Base daytime slot ranges from a low of approximately £10 to a high of roughly £50

The cost per spot during the MTV Base early peak slot ranges from a low of roughly £10 to a high of around £100

The cost per spot during the MTV Base late peak slot ranges from a low of approximately £10 to a high of roughly £150

The cost per spot during the MTV Base post peak slot ranges from a low of approximately £10 to a high of roughly £70

Regular

Advertisers

PPI CLAIMLINE,

PREMIER FOODS,

SCREWFIX,

GO COMPARE,

MISSING

TALKTALK,

EXPERIAN,

BGR BLOOMER,

EASY PHONE,

POSTCODE LOTTERY

MICROSOFT,

GUMTREE,

MAZUMA MOBILE,

WALT DISNEY,

BRITISH GAS

LADBROKES,

OPTICAL EXPRESS,

MICROSOFT,

MARKS & SPENCER,

DYSON

RED BULL,

BEIERSDORF,

MATCH.COM,

KIA,

BOOTS