Television Channel Campaigns

TV Advertising on MTV Dance

MTV Dance attracts a youthful television audience, with the majority of viewers emanating from the 16-34 demographic. Both men and women engage with the channel’s television content on a regular basis, whilst there is no discernable difference between the viewing figures generated by ABC1 and C2DE audiences.

MTV Dance exhibits an exclusive focus on dance music, with TV shows such as the Official Dance Chart, Ultimate 20 Club Smashes and Weekend Warm Up all serving the TV channels young, urban audience. Brands including the likes of McDonalds, We Buy Any Car, Microsoft, Match.com and Jobsite regularly seek to reach this youthful audience demographic with TV advertising campaigns on MTV Dance.

As a prominent music television broadcaster, MTV Dance garners average audience figures ranging from 1,000 during breakfast, daytime, early peak, late peak and post peak, and up to 20,000 viewers through late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £300 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of a specific spot, as part of a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

AM RUSH

THIS WEEK’S MOST PLAYED TOP 20,

OFFICIAL DANCE CHART,

BRAND NEW VIDZ!

TOP 10: BIGGEST TRACKS RIGHT NOW!,

BIG TUNES

WEEKEND WARM UP,

TOP 10: BIGGEST TRACKS RIGHT NOW

MTV CLUB X,

ULTIMATE 20 CLUB SMASHES

Average number of viewers watching

Breakfast time viewing ranges from a low of roughly 1,000 to a high of around 7,000.

Daytime viewing varies between a low of approximately 1,000 and a high of around 10,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 15,000 for late evening.

Late peak time viewing ranges from a low of roughly 1,000 to a high of around 20,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 10,000.

Typical

Audience Profile

16-34 bias,

C2DE bias,

Men & Women

16-34 bias,

C2DE and ABC1,

Slight male bias

16-34 bias,

C2DE and ABC1,

Men & women

16-34 bias,

C2DE and ABC1,

Men & women

Slight 16-34 bias,

Slight C2DE bias,

Men & women

Approximate Cost Per Spot (CPS)

The cost per spot during the MTV Dance breakfast slot ranges from a low of approximately £10 and a high of around £100.

The cost per spot during the MTV Dance daytime slot varies between a low of roughly £10 and a high of around £150.

The cost per spot during the MTV Dance early peak slot ranges from a low of around £10 and a high of approximately £225.

The cost per spot during the MTV Dance late peak slot varies between a low of roughly £10 and a high of around £300.

The cost per spot during the MTV Dance post peak slot ranges from a low of approximately £10 and a high of roughly £150.

Regular

Advertisers

JOBSITE,

BGR BLOOMER SOLICITORS,

MATCH.COM,

LIGHTERLIFE UK,

AMIGO LOANS

DISNEYLAND PARIS,

WONGA,

DYSON,

GO COMPARE,

ARLA FOODS

MICROSOFT,

ARGOS,

MARLOW FOODS,

WEETABIX,

WE BUY ANY CAR

BURGER KING,

CHURCHILL,

DREAMS,

AVIVA,

EMIRATES AIRLINES

JET2,

TOTALJOBS.COM,

SLENDERTONE,

MCDONALDS,

WONGA