Television Channel Campaigns

TV Advertising on Magic TV

Magic TV generates a television viewing audience of predominantly 16-34 adults, with a smaller 35-44 viewership also apparent. The TV channel appeals to both males and females, whilst research has identified a slight slant towards the ABC1 socio-economic group.

Magic TV displays a similar musical focus to that of its parent brand Magic Radio, centring in on the love-fuelled easy listening music of the 80s and 90s with TV programming such as 50 Biggest Selling Power Ballads of the 90s, 50 Love Songs That’ll Live Forever and Magic’s Most Loved. As a by-product of Magic TV’s popularity amongst young adults, brands such as Microsoft, Nikon, Sony, Love Film and McDonalds are regular television advertisers on the channel.

As a prominent broadcaster of easy listening music videos, Magic TV attains average audience figures ranging from 1,000 during the breakfast and post peak day parts, and up to 25,000 television viewers during early peak (see table below). The cost per spot can vary from between a minimum of around £10 and a maximum of approximately £100 per 30-second broadcast.

The data and estimated costs below are compiled from analysis of average TV viewing data. For the exact cost to advertise on Magic, as part of a television campaign for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

BRIGHTEN UP YOUR BREAKFAST!

IN LOVE WITH MAGIC!,

50 BIGGEST SELLING POWER BALLADS OF THE 90S,

HEAD OVER HEELS,

BIGGEST SELLING CHICK FLICK HITS: TOP 50

BEST NO1 LOVE SONGS OF THE NOUGHTIES,

HEAD OVER HEELS

20 REASONS WHY WE LOVE POWER BALLADS,

WE LOVE ROM COMS: TOP 20,

50 LOVE SONGS THAT’LL LIVE FOREVER

MAGIC’S MOST LOVED

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 5,000.

Daytime viewing ranges from a low of approximately 2,000 to a high of around 15,000.

Early Peak viewing varies from a low of around 3,000 to a high of approximately 25,000.

Late Peak viewing varies from a low of around 3,000 to a high of approximately 20,000.

Post Peak viewing varies from a low of around 1,000 to a high of approximately 15,000.

Typical

Audience Profile

16-34 bias,

Slight ABC1 bias,

Slight male bias

16-34 bias,

C2DE & ABC1,

Slight female bias,

Housewives

16-34 bias,

Slight ABC1 bias,

Slight female bias,

Housewives

16-34 bias,

Slight ABC1 bias,

Men & women,

Housewives

16-34 bias,

Slight 35-44 bias,

C2DE bias,

Men & women,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Magic TV breakfast slot ranges from a low of approximately £10 to a high of roughly £20

The cost per spot during the Magic TV daytime slot ranges from a low of approximately £10 to a high of roughly £50

The cost per spot during the Magic TV early peak slot ranges from a low of roughly £15 to a high of around £100

The cost per spot during the Magic TV late peak slot ranges from a low of approximately £15 to a high of roughly £80

The cost per spot during the Magic TV post peak slot ranges from a low of approximately £10 to a high of roughly £50

Regular

Advertisers

MICROSOFT,

SKECHERS,

BUPA,

KARCHER,

AVIVA

CLAIM4REFUNDS,

NIKON,

LLOYDS,

QUICKQUID,

MICROSOFT

GO COMPARE,

ASDA,

SONY,

MCDONALDS,

LOVE FILM

DISNEYLAND PARIS,

MORRISONS,

MOLSON COORS,

COCA COLA,

BAUER RADIO

MANGO,

COTY UK,

PHONES 4 U,

TESCO,

MARS