Television Channel Campaigns

TV Advertising on the Military History channel

The Military History Channel attracts a healthy adult television audience of all age groups. However, certain day parts are particularly popular amongst singular demographics; the breakfast day part, for example, boasts a strong 65+following, whilst post peak garners a sizable 45-54 viewership. Although Military History boasts a noteworthy audience of housewives, the majority of the channel’s viewership is male. A C2DE bias is evident upon the analysis of TV viewing figures.

The schedule on Military History comprises of documentaries centred on notable wars from the annals of modern history, with TV programming such as The Great Falklands Gamble, Soviet Storm: WWII in the East and D-Day: The Soldier’s Story generating appeal amongst the channel’s inquisitive adult audience. Consequently, brands such as Optical Express, Tesco, Boots, Totaljobs.com and Mercedes Benz are regular TV advertisers on Military History.

Military History generates average audience figures ranging from 3,000 during the breakfast, daytime, early peak and post peak day parts, and up to 30,000 viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £150 per 30 second broadcast.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Military History as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

CHRONICLES OF THE THIRD

SOVIET STORM: WWII IN THE EAST,

THE WELSH GREAT ESCAPE,

D-DAY: THE SOLDIER’S STORY,

THE GREAT FALKLANDS GAMBLE

THE TRUE STORY,

CASH COWBOYS,

ANCIENT ALIENS

TOP SHOT,

WORLD WAR TWO LOST FILMS

THE REAL WARHORSE,

OUTBREAK 1939,

AMERICA: THE STORY OF THE US

Average number of viewers watching

Breakfast time viewing varies between a low of approximately 3,000 and a high of around 15,000.

Daytime viewing ranges from a low of roughly 3,000 and a high of approximately 15,000.

Early Peak has viewers of around 3,000 during early evening and up to roughly 25,000 for late evening.

Late Peak viewing varies between a low of approximately 4,000 and a high of around 30,000.

Post peak viewing ranges from a low of around 3,000 and a high of roughly 25,000.

Typical

Audience Profile

Slight 65+ bias,

C2DE bias,

Male bias,

Housewives

All adults,

C2DE & ABC1,

Male bias,

Housewives

All adults,

C2DE & ABC1,

Male bias

All adults,

C2DE & ABC1,

Male bias

Slight 45-54 bias,

C2DE bias,

Male bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Military History breakfast slot ranges from a minimum of around £10 to a maximum of roughly £50

The cost per spot during the Military History daytime slot ranges from a minimum of approximately £10 to a maximum of around £50.

The cost per spot during the Military History early peak slot ranges from a minimum of around £15 to a maximum of roughly £110

The cost per spot during the Military History late peak slot ranges from a minimum of roughly £20 to a maximum of approximately £150

The cost per spot during the Military History post peak slot ranges from a minimum of approximately £10 to a maximum of around £75

Regular

Advertisers

EHARMONY,

EUI,

DREAMS,

MERCEDES BENZ,

CARADON EVEREST

CASTLE COVER,

OPTICAL EXPRESS,

FIRST 4 LAWYERS,

JOHNSON & JOHNSON

MATCH.COM,

BOOTS,

TRIVAGO,

PREMIER INN,

AUTO TRADER

CADBURY,

LLOYDS BANKING,

MCDONALDS,

TESCO,

TUI UK

ZOOPLA,

DANONE,

MICROSOFT,

EAGLEMOSS PUBLICATIONS,

TOTALJOBS.COM