Television Channel Campaigns

Advertising on More4

More4 is a supplementary digital television channel that grants advertisers access to the sizable audience base generated by sister cohort Channel 4. The station employs a greater focus on documentaries and the arts, thus attracting a generally slightly older, female-leaning audience, whilst repeats of popular shows on C4 are also a fixture in its scheduling.

With programming such as Grand Designs, A Place in the Sun: Home or Away and The Restoration Man, brands such as Waitrose, Dyson, Aviva, Bathstore and Go Compare seek to maximise the profitability of a more family-focused, older adult market. The likes of Big Fat Gypsy Wedding and Come Dine With Me also yield a younger audience base. It’s important to note that no advertising slots are available during the More4 breakfast day part.

As the seventh largest commercial broadcaster in the UK, More4 achieves average television viewing figures ranging from 1,000 during daytime and post peak to a high of approximately 400,000 during daytime and early peak (see table below). Consequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £4,500 per 30 second broadcast. The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on More4, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

N/A

THE RESTORATION MAN

COME DINE WITH ME

COACH TRIP

LOCATION LOCATION LOCATION

A PLACE IN THE SUN: HOME OR AWAY

GRAND DESIGNS

A PLACE BY THE SEA

RELOCATION RELOCATION

FOUR IN A BED

BIG FAT GYPSY WEDDING

TIME TEAM

COUNTRY HOUSE RESCUE

THE HOSPITAL

EMBARRASSING BODIES

UNREPORTED WORLD

COME DINE WITH ME

Average number of viewers watching

N/A

Daytime viewing ranges from a low of approximately 1,000 to a high of around 400,000.

Early Peak has viewers of around 25,000 during early evening and up to roughly 400,00 for late evening

Late Peak viewing varies between a minimum of around 25,000 to a maximum of approximately 250,000.

Post peak viewing ranges from a low of around 1,000 to a high of roughly 250,000.

Typical

Audience Profile

N/A

All adults,

C2DE and ABC1,

Female bias,

Housewives

All adults,

C2DE and ABC1,

Female bias,

Housewives

All adults,

C2DE and ABC1,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

N/A

The cost per spot during the More4 daytime slot ranges from a low of approximately £10 to a high of around £1,250.

The cost per spot during the More4 early peak slot ranges from a low of roughly £300 to a high of approximately £4,500.

The cost per spot during the More4 late peak slot ranges from a low of around £300 to a high of roughly £2,750.

The cost per spot during the More4 post peak slot ranges from a low of approximately £10 to a high of roughly £750.

Regular

Advertisers

N/A

HALIFAX,

BATHSTORE,

HILLARYS BLINDS,

CHURCHILL,

TOURISM IRELAND

WAITROSE,

ZOOPLA,

SECRET ESCAPES,

LOVE FILM,

VIRGIN MEDIA

E-HARMONY,

PHONES 4 U,

DYSON,

AVIVA,

BRITISH GAS

WILLIAM HILL,

GOOGLE,

MICROSOFT,

GO COMPARE,

MANGO