Television Channel Campaigns

TV Advertising on Motors TV

Motors TV caters to a predominantly male audience, serving as a hub of entertainment and information for the car enthusiasts among us. Advertising on Motors TV is available from 9am.

The channel specialises in television programming related to cars, motorcycles, yachts and aircraft. Central to the Motors TV schedule is the broadcasting of motorsport competitions, though documentaries and general entertainment are also fixtures. Brands such as BT, Liverpool Victoria, Go Compare, Virgin Media and Tombola utilise Motors TV as a television advertising platform.

Motors TV, as a digital specialist channel, gleans average audience viewing figures ranging from 1,000 during daytime, early peak, late peak and post peak, to approximately 25,000 through early peak (see table below). Subsequently, the cost per spot can be as little as £10 or as much as £50 per 30 second broadcast.

TV viewing figures and estimated costs are generated from analysis of average TV viewing data. For the exact cost to advertise on Motors TV, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

TELESHOPPING

BUILD OR BUST,

RALLYCROSS FRANCE,

FERRARI CHALLENGE EUROPA,

V8 SUPERCARS

FILM 2012 GALA,

NICK SANDERS: THE EMERALD WAY,

V8 UTES

V8 SUPERCARS,

RALLYCROSS FRANCE

FORMULA 3,

ITALIAN ROAD RACING

Average number of viewers watching

N/A

Daytime viewing varies between a low of roughly 1,000 and a high of around 20,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 25,000 for late evening.

Late Peak viewing ranges from a low of around 1,000 to a high of approximately 15,000

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 15,000.

Typical

Audience Profile

N/A

All adults,

ABC1 & C2DE,

Male bias

All adults,

ABC1 & C2DE,

Male bias

All adults,

ABC1 & C2DE,

Male bias

All adults,

ABC1 & C2DE,

Male bias

Approximate Cost Per Spot (CPS)

N/A

The cost per spot during the Motors TV daytime slot ranges from a minimum of £10 and a maximum of around £40.

The cost per spot during the Motors TV early peak slot ranges from a minimum of £10 and a maximum of approximately £50

The cost per spot during the Motors TV late peak slot ranges from a minimum of £10 and a maximum of roughly £30.

The cost per spot during the Motors TV post peak slot ranges from a minimum of £10 and a maximum of approximately £30

Regular

Advertisers

N/A

EXPERIAN,

FIRST 4 LAWYERS,

WINTRILLIONS.CO.UK,

DEBT FREE DIRECT,

VIRGIN MEDIA

LIVERPOOL VICTORIA,

POSTCODE LOTTERY,

AMIGO LOANS,

GO COMPARE,

BT

BT,

MACHINE MART,

MARS,

MARCANDI,

TOMBOLA

DIAGEO,

MARS,

KELLOGG,

BISL,

HACHETTE FASCICULES