Television Channel Campaigns

TV Advertising on Nick Jr.

Nick Jr serves to entertain a younger children’s age group to that of its sister TV channel, Nickelodeon, whilst housewives also represent a sizeable chunk of its audience base, particularly during the daytime day parts.

The programming schedule on Nick Jr consists of a mixture of classic children’s cartoons, such as Rugrats and Thomas & Friends, and contemporary favourites such as Dora the Explorer and Peppa Pig. Due to its considerable shared viewing reach, Nick Jr is a regular stomping ground for brands such as Disneyland Paris, Mookie Toys, Argos, Direct Line and Zapf Creations.

As a children’s TV specialist, Nick Jr achieves average audience figures ranging from 1,000 during late peak and post peak, and up to 75,000 viewers through early peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £400 per 30 second broadcast.

All TV viewing figures and estimated costs are generated from the analysis of average TV viewing data and should therefore be used as a guideline only. For the exact cost to advertise on Nick Jr, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

PEPPA PIG,

THOMAS AND FRIENDS,

THE BOPPS,

TEAM UMIZOOMI

BLUE’S CLUES,

BUBBLE GUPPIES,

DORA THE EXPLORER,

BEN AND HOLLY’S LITTLE KINGDOM

POCOYO,

OLIVE THE OSTRICH,

MAX AND RUBY,

POPPY CAT,

A BEDTIME STORY WITH ARNIE & BARNIE

HUMF,

RUGRATS,

SUPER WHY!,

LITTLE BILL

BLUE’S CLUES,

ANGELINA BALLERINA: THE NEXT STEPS,

MAX AND RUBY,

NI HAO KAI LAN,

THE FAIRIES

Average number of viewers watching

Breakfast time viewing ranges from a low of around 5,000 to a high of approximately 40,000.

Daytime viewing varies between a low of roughly 10,000 and a high of around 50,000.

Early Peak has viewers of around 15,000 during early evening and up to roughly 75,000 for late evening.

Late Peak viewing ranges from a low of around 1,000 to a high of approximately 30,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 10,000.

Typical

Audience Profile

All adults,

ABC1 bias,

Female bias,

Housewives

16-34 & 35-44 bias,

ABC1 bias,

Female bias,

Housewives

16-34 & 35-44 bias,

C2DE & ABC1,

Female bias,

Housewives

16-34 & 35-44 bias,

C2DE & ABC1,

Female bias,

Housewives

35-44 bias,

ABC1 bias,

Men & Women,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Nick Jr breakfast slot ranges from a minimum of £20 and a maximum of roughly £150.

The cost per spot during the Nick Jr daytime slot ranges from a minimum of £40 and a maximum of around £170.

The cost per spot during the Nick Jr early peak slot ranges from a minimum of £75 and a maximum of approximately £400.

The cost per spot during the Nick Jr late peak slot ranges from a minimum of £10 and a maximum of roughly £150.

The cost per spot during the Nick Jr post peak slot ranges from a minimum of £10 and a maximum of approximately £40.

Regular

Advertisers

MOOKIE TOYS,

VTECH ELECTRONICS,

GEOX,

SMYTHS TOYS,

LEGO

ARGOS,

YOPLAIT,

MATTEL,

MGA ENTERTAINMENT,

REDCATS

GOLDEN BEAR,

NESTLE,

HASBRO,

CUSSONS,

WH SMITH

WALT DISNEY,

BRITVIC,

SPECSAVERS,

DISNEYLAND PARIS,

ZAPF CREATION

20TH CENTURY,

FLAIR LEISURE,

TEMPUR,

RECKITT BENCKISER,

SONY