Television Channel Campaigns

TV Advertising on Nickelodeon

Nickelodeon attracts one of the largest child audiences on digital television, whilst its schedule also draws adults participating in a spot of shared viewing with their kids, especially in the breakfast and daytime slots.

The channel broadcasts some of the most popular children’s television shows, including SpongeBob Squarepants, Dora The Explorer, and Rugrats. Generally, Nickelodeon’s roster of content comprises a mixture of cartoons and live action, whilst films are also a regular feature. As a consequence of the varied, often shared-viewing audience, brands such as Mattel, Disneyland Paris, Zapf Creations, Argos and Skechers view Nickelodeon as an ideal television advertising platform.

As a prominent general entertainment TV channel, Nickelodeon garners average audience figures ranging from 1,000 during breakfast, daytime, early peak and post peak, and up to 70,000 viewers through daytime (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £250 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of advertising on Nickelodeon, as part of a free television campaign plan for your business, get in touch by completing thetelevision campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

ICARLY,

DORA THE EXPLORER,

SPONGEBOB SQUAREPANTS

BIG TIME RUSH,

SPONGEBOB SQUAREPANTS,

RUGRATS,

ICARLY

LIFE WITH BOYS,

VICTORIOUS,

ICARLY,

SPONGEBOB SQUAREPANTS

H20: JUST ADD WATER,

FILM,

ALIEN SURF GIRLS,

HOUSE OF ANUBIS

TELESHOPPING,

FRESH PRINCE OF BEL-AIR,

RUGRATS

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 60,000.

Daytime viewing varies between a low of roughly 1,000 and a high of around 70,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 55,000 for late evening.

Late Peak viewing ranges from a low of around 7,000 to a high of approximately 30,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 5,000.

Typical

Audience Profile

16-34 bias,

C2DE & ABC1,

Female bias,

Housewives

16-34 bias,

Slight C2DE bias,

Female bias,

Housewives

16-34 bias,

Slight C2DE bias,

Female bias,

Housewives

Slight 16-34 bias,

C2DE & ABC1

Female bias,

Housewives

16-34 & 35-44 bias,

C2DE & ABC1,

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Nickelodeon breakfast slot ranges from a minimum of £10 and a maximum of roughly £200.

The cost per spot during the Nickelodeon daytime slot ranges from a minimum of £10 and a maximum of around £250.

The cost per spot during the Nickelodeon early peak slot ranges from a minimum of £10 and a maximum of approximately £150.

The cost per spot during the Nickelodeon late peak slot ranges from a minimum of £25 and a maximum of roughly £100.

The cost per spot during the Nickelodeon post peak slot ranges from a minimum of £10 and a maximum of approximately £20.

Regular

Advertisers

DISNEYLAND PARIS,

REDCATS,

MAZUMA MOBILE,

20TH CENTURY FOX,

HASBRO

SONY PICTURES,

LEGO,

VIVID IMAGINATIONS,

WALT DISNEY,

MATTEL

GUMTREE,

ARGOS,

BRITVIC,

ZAPF CREATION,

SMYTHS TOYS

FLAIR LEISURE,

SPIN MASTER,

ACTIVISION,

KELLOGG,

VIRGIN MEDIA

SKECHERS,

AUDIBLE,

SPECSAVERS,

MGA ENTERTAINMENT,

RECKITT BENCKISER