Television Channel Campaigns

TV advertising on Quest

Quest caters to a varied age range of mostly male television viewers, though a female bias is evident during the breakfast day part. The channel also garners particular recognition amongst housewives, whilst TV viewing data exhibits a clear C2DE bias.

Quest exercises a focus on factual and lifestyle content, with TV programming such as How It’s Made, Weapons That Changed the World, New Home DIY and Mythbusters serving the channel’s core male television audience. Consequently, brands including Apple, Mercedes Benz, Sony Pictures, Rated People and BT are regular TV advertisers on Quest.

As a popular television broadcaster, Quest generates average audience figures ranging from 1,000 during breakfast and up to 200,000 viewers through early peak (see table below). Subsequently, the cost per spot can vary from between a minimum of roughly £10 and a maximum of approximately £750 per 30 second broadcast.

The data and estimated costs below are generated from the analysis of average TV viewing data. For the exact cost of a specific spot, as part of a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

CASH CAB UK,

ANTHONY BOURDAIN: NO RESERVTIONS,

OUTRAGEOUS VACATION VIDEOS

NEW HOME DIY,

WWII: THE COMPLETE HISTORY,

BEETLE CRISIS,

CHALLENGE TOMMY WALSH

WEAPONS THAT CHANGED THE WORLD,

HOW DO THEY DO IT?,

SALVAGE HUNTERS

MYTHBUSTERS,

THE DETONATORS,

AUSTRALIA’S TOUGHEST POLICE

HOW IT’S MADE,

FUGITIVE STRIKE FORCE,

AMERICAN HOT ROD,

AMERICAN CHOPPER

Average number of viewers watching

Breakfast time viewing varies between a low of roughly 1,000 and a high of approximately 10,000.

Daytime viewing ranges from a low of around 15,000 and a high of roughly 80,000.

Early Peak has viewers of around 30,000 during early evening and up to approximately 200,000 for late evening.

Late Peak viewing varies between a low of around 50,000 and a high of roughly 190,000.

Post peak viewing ranges from a low of approximately 20,000 and a high of around 70,000.

Typical

Audience Profile

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Male bias,

Housewives

All adults,

C2DE bias,

Male bias,

Housewives

All adults,

C2DE bias,

Male bias,

Housewives

All adults,

C2DE bias,

Male bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Quest breakfast slot ranges from a minimum of £30 to a maximum of around £120

The cost per spot during the Quest daytime slot ranges from a low of around £45 to a maximum of roughly £180

The cost per spot during the Quest early slot ranges from a minimum of approximately £90 to a maximum of around £450

The cost per spot during the Quest late peak slot ranges from a low of approximately £200 to a high of roughly £750

The cost per spot during the Quest post peak slot ranges from a minimum of £60 to a maximum of around £425

Regular

Advertisers

GO DADDY,

SPECSAVERS,

DECISION TECHNOLOGIE,

SKY,

EAGLEMOSS PUBLICATIONS

MERCEDES BENZ,

RATED PEOPLE,

BARCLAYS,

BAXTERS OF SPEYSIDE,

CYPRUS TOURISM

GOCOMPARE.COM,

SAINSBURYS,

SONY PICTURES,

APPLE,

BATHSTORE

DISNEYLAND PARIS,

NESTLE,

BT,

KRAFT FOODS,

CENTER PARCS

EASYJET,

SCA HYGIENE,

SAINSBURYS,

WALT DISNEY,

CO-OPERATIVE GROUP