Television Channel Campaigns

TV Advertising on Really

Really is a digital television channel that primarily serves to entertain a mostly female audience. Its viewers span a wide age group, with housewives, teenagers, students and mature adults all regular consumers of its content. Advertisements commence from 9am every day.

Really’s programming schedule focuses on reality and general entertainment. Some of the channels most popular shows include Bridezilla, What not to Wear and Being Human, indeed, the majority of its content emanates from the BBC archives. Brands such as Wowcher, EHarmony, Boots, Microsoft and Go Compare are frequent TV advertisers on Really.

Really is one of the most popular lifestyle broadcasters on commercial television, achieving average audience figures ranging from 1,000 during breakfast, daytime, early peak and post peak, and up to 170,000 viewers during early peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,000 per 30 second broadcast.

TV viewing figures and estimated costs are generated from analysis of average TV viewing data. For the exact cost to advertise on Really, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

HOME SHOPPING,

MASTERCHEF AUSTRALIA,

EXTREME MAKEOVER,

10 YEARS YOUNGER,

THE ELLEN DEGENERES SHOW

MEDICAL EMERGENCY,

WHAT NOT TO WEAR,

BRIDEZILLA

HART OF DIXIE,

BEING HUMAN,

BIZARRE ER,

GREYS ANATOMY

CHEATERS,

DR ALICE ROBERTS: DON’T DIE YOUNG

WHAT NOT TO WEAR,

HOME SHOPPING

Average number of viewers watching

N/A

Daytime viewing varies between a low of roughly 1,000 and a high of around 125,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 170,000 for late evening.

Late Peak viewing ranges from a low of around 7,000 to a high of approximately 140,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 80,000.

Typical

Audience Profile

N/A

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

N/A

The cost per spot during the Really daytime slot ranges from a minimum of £10 and a maximum of around £400.

The cost per spot during the Really early peak slot ranges from a minimum of £10 and a maximum of approximately £1,000.

The cost per spot during the Really late peak slot ranges from a minimum of £25 and a maximum of roughly £800.

The cost per spot during the Really post peak slot ranges from a minimum of £10 and a maximum of approximately £250.

Regular

Advertisers

N/A

MONEYSUPERMARKET.COM,

FIRST 4 LAWYERS,

DEBT ADVISORY LINE,

POUNDS TO POCKET,

MAZUMA MOBILE

AUTOGLASS,

WOWCHER,

BRITISH GAS,

BUPA,

GUMTREE

HEINEKEN,

SKECHERS,

GOOGLE,

MICROSOFT,

EHARMONY

VOLKSWAGEN,

GUMTREE,

BOOTS,

GOOGLE,

GO COMPARE