Television Channel Campaigns

TV Advertising on Scuzz

Scuzz generates a television viewing audience of predominantly 16-34 adults. This TV channel finds particular popularity amongst males, whilst the analysis of television viewing figures reveals a slight leaning towards the C2DE socio-economic group.

Scuzz exhibits a focus on alternative music genres, particularly of the punk and metal variety, broadcasting music videos from across the decades as part of TV programmes such as In Rock We Trust, A Beginner’s Guide and The A-Z of Rock. This, coupled with the channel’s status amongst young adults of an alternative disposition, attracts brands ranging from Sony Pictures and Google to the New York Bagel Company, Red Bull and O2.

As a prominent broadcaster of alternative music videos, Scuzz generates average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to 20,000 television viewers during late peak and post peak (see table below). Subsequently the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £90 per 30-second broadcast.

The data and estimated costs below are compiled from analysis of average TV viewing data. For the exact cost of a specific spot, as part of a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

ROCK ALL STARS

THE A-Z OF ROCK,

ROCK THE WEEK,

TOP 10,

VS

STRICTLY…,

SCUZZ MEETS,

BEGINNERS GUIDE TO GRUNGE

NEW VIDEO ALERT,

IN ROCK WE TRUST,

VS

NON-STOP METAL

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 2,000.

Daytime viewing ranges from a low of approximately 1,000 to a high of around 6,000.

Early Peak viewing varies from a low of around 1,000 to a high of approximately 15,000.

Late Peak viewing varies from a low of around 1,000 to a high of approximately 20,000.

Post Peak viewing varies from a low of around 1,000 to a high of approximately 20,000.

Typical

Audience Profile

16-34 bias,

C2DE & ABC1,

Slight male bias

16-34 bias,

Slight C2DE bias,

Male bias

16-34 bias,

Slight ABC1 bias,

Male bias

16-34 bias,

Slight C2DE bias,

Male bias

16-34 bias,

Slight C2DE bias,

Male bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Scuzz breakfast slot ranges from a low of approximately £10 to a high of roughly £15

The cost per spot during the Scuzz daytime slot ranges from a low of approximately £10 to a high of roughly £20

The cost per spot during the Scuzz early peak slot ranges from a low of roughly £10 to a high of around £70

The cost per spot during the Scuzz late peak slot ranges from a low of approximately £10 to a high of roughly £90

The cost per spot during the Scuzz post peak slot ranges from a low of approximately £10 to a high of roughly £70

Regular

Advertisers

GOOGLE,

SONY PICTURES,

CHURCHILL,

DISNEYLAND PARIS,

LLOYDS

WONGA,

S C JOHNSON WAX,

ASDA,

O2,

YOPLAIT

NEW YORK BAGEL COMPANY,

AVIVA,

DFS,

MAZUMA MOBILE,

DISNEY

SKY,

NIKON,

GOOGLE,

MICROSOFT,

DIRECT LINE

MONEYSUPERMARKET,

TESCO,

THE NUMBER,

KERRYGOLD,

RED BULL