Television Channel Campaigns

TV Advertising on Sky1

As one of the UK’s leading commercial television channels, Sky1 is a popular haunt for many advertisers. Specialising in general entertainment, it draws healthy TV viewing figures from across a wide audience base of predominantly adults and young adults.

Sky1 achieves its popularity thanks to its portfolio of imported American shows: such as Lost, House and Glee, as well as UK-made programming such as Going Postal and reality television like Inside Gatwick and Brit Cops. Sky1’s diverse scheduling makes it the ideal platform for advertising campaigns from the likes of Netflix, Wonga, Victor Chandler, Secret Escapes and Music Magpie.

Sky1 achieves average audience figures ranging from 1,000 during the breakfast, daytime and post peak day parts and up to 1 million viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £4,000 per 30 second broadcast.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Sky1, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

EMERGENCY ANIMAL RESCUE

OOPS TV

LONDON AMBULANCE

STARGATE ATLANTIS

AIRLINE

THE REAL A&E

FUTURAMA

THE SIMPSONS

INSIDE GATWICK

GLEE

HOUSE

FUTURAMA

LOST

BRIT COPS

A DIFFERENT BREED

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 50,000

Daytime viewing varies from a low of approximately 1,000 to a high of roughly 175,000

Early Peak has viewers of around 5,5000during early evening and up to roughly 900,000 for late evening

Late Peak viewing ranges from approximately 4,000 to a high of around 1,000,000

Post peak viewing varies from a low of around 1,000 to a high of approximately 170,000

Typical

Audience Profile

All adults,

ABC1 and C2DE

Male bias,

Housewives

All adults,

ABC1 and C2DE

Male bias

All adults,

ABC1 and C2DE

Men and Women

All adults,

ABC1 and C2DE

Men and Women

All adults,

ABC1 and C2DE

Men and Women

Approximate Cost Per Spot (CPS)

The cost per spot during the Sky 1 breakfast slot ranges from a low of around £10 to a high of approximately £200

The cost per spot during the Sky 1 daytime slot ranges from a low of approximately £10 to a high of around £600

The cost per spot during the Sky 1 early peak slot ranges from a low of around £20 to a high of roughly £3,250

The cost per spot during the Sky 1 late peak slot ranges from a low of roughly £50 to a high of approximately £4,000

The cost per spot during the Sky 1 post peak slot ranges from a low of approximately £10 to a high of around £600

Regular

Advertisers

DISNEYLAND PARIS,

VISIT SCOTLAND,

WONGA,

BATHSTORE,

TRIVAGO

GLADSTONE BROOKES,

NETFLIX,

DIRECT LINE,

SPECSAVERS,

HILLARYS BLINDS

DFS,

SECRET ESCAPES,

MUSIC MAGPIE,

VICTOR CHANDLER,

MANGO

COORS,

OPTICAL EXPRESS,

DFS,

DISNEYLAND PARIS,

BET FRED

PREMIER INN,

EXPEDIA,

WONGA,

DREAMS,

PHONES 4 U