Television Channel Campaigns

TV Advertising on Sky Arts 1

Sky Arts 1 attracts a varied adult television audience of both men and women, though a marginally greater male presence is evident during the daytime, early peak and post peak day parts. A tilt towards the ABC1 demographic is also apparent upon the analysis of TV viewing figures.

The programming on Sky Arts 1 displays a dedication to highbrow art, with the channel broadcasting content related to music, theatre, film and notable artists from the corridors of history. TV shows such as Lily Cole’s Art Matters, A Journey Through American music and Work of Art: The Next Great Artist help in engaging the channel’s adult audience, which as a consequence attracts brands including the Saucy Fish Company, EHarmony, 20th Century Fox, Money Supermarket and Lloyds.

Sky Arts 1 generates average audience figures ranging from 1,000 during the breakfast day part, and up to 100,000 viewers during post peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £450 per 30 second broadcast.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Sky Arts 1, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

A JOURNEY THROUGH AMERICAN MUSIC,

LONDON CALLING

ART OF SURVIVAL,

WORK OF ART: THE NEXT GREAT ARTIST,

DEAD ART,

IN CONVERSATION

BEATLES STORIES,

ART OF THE HEIST,

LILY COLE’S ART MATTERS

THE SOURCE,

ICONOCLASTS,

ISLE OF WIGHT FESTIVAL

HARD,

FILM,

ONION NEWS NETWORK

Average number of viewers watching

Breakfast time viewing varies between a low of approximately 1,000 and a high of around 6,000.

Daytime viewing ranges from a low of roughly 2,000 and a high of approximately 20,000.

Early Peak has viewers of around 4,000 during early evening and up to roughly 70,000 for late evening.

Late Peak viewing varies between a low of approximately 10,000 and a high of around 100,000.

Post peak viewing ranges from a low of around 4,000 and a high of roughly 30,000.

Typical

Audience Profile

All adults,

ABC1 bias,

Men & women

All adults,

C2DE & ABC1,

Male bias

All adults,

ABC1 bias,

Slight male bias

All adults,

ABC1 bias,

Men & women

All adults,

C2DE & ABC1,

Male bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Sky Arts 1 breakfast slot ranges from a minimum of around £10 to a maximum of roughly £20.

The cost per spot during the Sky Arts 1 daytime slot ranges from a minimum of approximately £10 to a maximum of around £60.

The cost per spot during the Sky Arts 1 early peak slot ranges from a minimum of around £20 to a maximum of roughly £300.

The cost per spot during the Sky Arts 1 late peak slot ranges from a minimum of roughly £50 to a maximum of approximately £450.

The cost per spot during the Sky Arts 1 post peak slot ranges from a minimum of approximately £15 to a maximum of around £150.

Regular

Advertisers

TROPICANA,

ROBERT MCBRIDE,

LLOYDS BANKING,

DANONE,

SAUCY FISH COMPANY

APPLE,

20TH CENTURY FOX,

COLGATE PALMOLIVE,

ANIMAL FRIENDS INSURANCE,

MONEYSUPERMARKET

LIGHTERLIFE,

BISL,

CUSSONS,

LLOYDS BANKING,

RENAULT

EHARMONY,

PROFITABLE PLAY,

WARBURTONS,

JOHNSON & JOHNSON,

GLAXOSMITHKLINE

COI,

ONKEN,

MORRISONS,

FOX INTERNATIONAL,

DIRECT LINE INSURANCE