Television Channel Campaigns

TV Advertising on Sky Atlantic

Sky Atlantic caters to a more discerning audience base, ranging from teenagers to mature adults, with its stylish, intelligent and, most notably, premium brand identity.

The channel focuses on the broadcasting of high-quality dramas – plucked from the HBO archives – whilst its schedule also incudes reality TV shows, such as Inside the Actor’s Studio, and films. Some of Sky Atlantic’s most popular shows include Game of Thrones and Boardwalk Empire. Due to its status as a quality drama channel, brands like Jaguar, Blackberry and British Airways are regular advertisers on Sky Atlantic.

As a leading digital television channel, Sky Atlantic typically gleans average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to 150,000 viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £2,000 per 30 second broadcast.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Sky Atlantic, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

SMASH

THE X FILES

E.R

STAR TREK

FISH TOWN

STAR TREK

THE X FILES

E.R

HOUSE

INSIDE THE ACTOR’S STUDIO

E.R

STAR TREK

AWAKE

BATTLESTAR GALACTICA

THE SOPRANOS

BOARDWALK EMPIRE

THE WIRE

FLIGHT OF THE CONCORDS

SIX FEET UNDER

BLUE BLOODS

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 35,000.

Daytime viewing varies between a low of roughly 1,000 and a high of around 40,000.

Early Peak has viewers of around 1,000 during early evening and up to approximately 50,000 for late evening.

Late Peak viewing ranges from a low of roughly 1,000 to a high of around 150,000.

Post peak viewing varies between a low of approximately 1,000 to a high of roughly 50,000.

Typical

Audience Profile

All adults,

C2DE & ABC1,

Male bias

All adults,

C2DE & ABC1,

Slight male bias,

Housewives

All adults,

C2DE & ABC1,

Slight female bias,

Housewives

All adults,

ABC1 bias,

Men & Women,

Housewives

All adults,

ABC1 bias,

Male bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Sky Atlantic breakfast slot ranges from a minimum of around £10 to a high of approximately £120.

The cost per spot during the Sky Atlantic daytime slot varies between a minimum of roughly £10 to a high of approximately £150.

The cost per spot during the Sky Atlantic early peak slot ranges from a minimum of approximately £10 to a high of roughly £600.

The cost per spot during the Sky Atlantic late peak slot varies between a minimum of roughly £10 to a high of around £2,000.

The cost per spot during the Sky Atlantic post peak slot ranges from a minimum of around £10 to a high of roughly £150

Regular

Advertisers

BT,

EXPEDIA,

SAMSUNG,

GO COMPARE,

WONGA

DISNEYLAND PARIS,

INSURE & GO,

L’OREAL,

NETFLIX,

GOOGLE

SAINSBURY’S,

BATHSTORE,

HISCOX,

MICROSOFT,

1&1

ZOOPLA,

PETS AT HOME,

DREAMS,

VICTOR CHANDLER,

SPECSAVERS

SECRET ESCAPES,

EHARMONY,

WONGA,

MANGO,

BET365