Television Channel Campaigns

Advertising on Sky Living

Sky Living supplies advertisers with a large, predominantly female, audience base, thanksto its varied schedule of American and British dramas, along with a strong reality TV presence.Whilst its morning and daytime slots are popular among housewives, its peak and post peak slots draw in a more varied adult television audience.

With well-received dramas such as Bones, Medium and Supernatural, as well as hit shows like America’s Next Top Model and The Biggest Loser, in its arsenal, the likes of Premier Inn, Red Bull, Pets at Home, Match.com and L’Oreal all advertise regularly on Sky Living, locking the cross-hares on its female audience base in particular.

Sky Living, as one of the twenty-five largest commercial broadcasters, averages television viewing figures ranging from 1,000 during the breakfast, early peak, late peak and post peak dayparts, to a maximum of approximately 110,000 during daytime (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £2,000 per 30 second broadcast. The data and estimated costs below are accrued from analysis of average TV viewing data . For the exact cost to advertise on Sky Living, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

JERRY SPRINGER

PASSPORT CONTROL

NOTHING TO DECLARE

MAURY

CSI: MIAMI

AMERICA’S NEXT TOP MODEL

THE BIGGEST LOSER

GHOST WHISPERER

DROP DEAD DIVA

CSI

CRIMINAL MINDS

FOUR WEDDINGS US

TEEN WOLF

BRITAIN AND IRELAND’S NEXT TOP MODEL

PUSHY AND PROUD

SUPERNATURAL

MEDIUM

JERRY SPRINGER

BONES

Average number of viewers watching

Breakfast time viewing varies from a low of around 1,000 to a high of roughly 60,000.

Daytime viewing ranges from a low of approximately 2,000 to a high of around 110,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 50,000 for late evening

Late Peak viewing varies from a low of approximately 1,000 to a high of around 100,000.

Post peak viewing ranges from a low of roughly 1,000 to a high of approximately 100,000.

Typical

Audience Profile

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE and ABC1

Female bias,

Housewives

All adults,

C2DE and ABC1

Female bias,

Housewives

All adults,

C2DE and ABC1

Female bias,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Sky Living breakfast slot ranges from a low of roughly £10 to a high of approximately £200.

The cost per spot during the Sky Living daytime slot ranges from a low of around £10 to a high of roughly £500.

The cost per spot during the Sky Living early peak slot ranges from a low of approximately £10 to a high of around £1,000.

The cost per spot during the Sky Living late peak slot ranges from a low of around £10 to a high of roughly £2,000.

The cost per spot during the Sky Living post peak slot ranges from a low of roughly £10 to a high of approximately £500.

Regular

Advertisers

PREMIER INN,

GOOGLE,

MATCH.COM,

WOWCHER,

L’OREAL

CLAIM 4 REFUND,

MONEY SUPERMARKET,

LOVE FILM,

POUNDS TO POCKET,

FENTON SOLICITORS

HSBC,

QUICK FIT,

CHURCHILL,

MANGO,

RED BULL

MCMILLAN,

PETS AT HOME,

BATHSTORE,

ASDA,

BOOHOO

888.COM,

LENDING STREAM,

BUPA,

HSBC,

WONGA