Television Channel Campaigns

Advertising on Sky News

Sky News is one of the leading television news broadcasters in the UK, supplying advertisers with a large and varied audience base. The majority of viewers are adult, but from this can be accessed a diverse pool of housewives, full time workers, the retired andstudents.

Sky News is widely regarded as an innovator in television news broadcasting, allowing for an interactive and comprehensive viewing experience centred on content from the UK and around the world. Due to its large adult audience base, brands such as Money Boomerang, Train Line, Expedia, Weight Watchers and Dreams are frequent advertisers.

As one of the twenty largest commercial broadcasters in the UK, Sky News garners average television viewing figures ranging from 7,000 during daytime, early peak and late peak, to a high of approximately 190,000 during breakfast (see table below). Consequently, the cost per spot can vary from between a minimum of around £25 and a maximum of approximately £1,750 per 30 second broadcast. The data and estimated costs below are gathered from the analysis of average TV viewing data. For the exact cost to advertise on Sky News, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

SUNRISE

NEWS

NEWS

NEWS

SKY MIDNIGHT NEWS

Average number of viewers watching

Breakfast time viewing varies from a low of around 30,00 to a high of approximately 190,000.

Daytime viewing figures range from a low of around 7,000 to a high of roughly 140,000.

Early Peak has viewers of around 7,000 during early evening and up to approximately 150,000 for late evening

Late Peak viewing varies from a low of approximately 7,000 to a high of roughly 100,000.

Post peak viewing figures range from a low of around 10,000 to a high of roughly 110,000.

Typical

Audience Profile

All adults,

C2DE and ABC1,

Male bias,

Housewives

All adults,

C2DE and ABC1,

Male bias,

Housewives

All adults,

ABC1 bias,

Male bias,

Housewives

All adults,

ABC1 bias,

Men and Women,

Housewives

All adults,

C2DE and ABC1

Men and Women,

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Sky News breakfast slot ranges from a low of around £100 to a high of roughly £650.

The cost per spot during the Sky News daytime slot ranges from a low of approximately £25 to a high of around £450.

The cost per spot during the Sky News early peak slot ranges from a low of roughly £100 to a high of around £1,750.

The cost per spot during the Sky News late peak slot ranges from a low of approximately £100 to a high of roughly £1,250.

The cost per spot during the Sky News post peak slot ranges from a low of approximately £50 to a high of around £400.

Regular

Advertisers

MONEY BOOMERANG,

GO COMPARE,

TOURISM IRELAND,

BATHSTORE,

RATED PEOPLE

TRIVAGO,

FIRST 4 LAWYERS,

STAYSURE,

INSURE & GO,

CLAIM 4 REFUNDS

DREAMS,

BSKYB,

MONEY SUPERMARKET,

KEY RETIREMENT,

BUPA

SECRET ESCAPES,

AVIVA,

SAFESTYLE,

TRAIN LINE,

VISIT SCOTLAND

1&1 INTERNET,

EXPEDIA,

E-HARMONY,

WEIGHT WATCHERS,

BELGRAVIA