Television Channel Campaigns

TV Advertising on Sky Sports 1

Sky Sports 1 facilitates television advertisers as a hub for sports broadcasting. Its audience base, which is predominantly male, consumes vast quantities of content on a daily basis, providing brands with an engaged and sizable target audience.

With exclusive broadcasting rights to the Barclays Premier League, La Liga, Twenty20 cricket and Rugby Super League, as well as extensive coverage of other sports such as golf, tennis, speedway and rugby union, Sky Sports 1 is one of the most popular sports channels on digital television. Because of this, brands such as William Hill, Coors, Google, Go Compare and Zoopla are regular advertisers.

As a prominent general entertainment TV channel, Sky Sports 1 garners average audience figures ranging from 1,000 during breakfast, early peak, late peak and post peak, and up to 2 million viewers during daytime (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £7,000 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact costs of advertising on Sky Sports 1, as part of a free television campaign plan for your business, get in touch by completing thetelevision campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

GOOD MORNING SPORTS FANS,

NETBUSTERS,

LIVE MASTERS TENNIS,

SPL: ROUND UP,

FIFA FUTBOL MUNDIAL,

CHAMPIONS YOUR GOLF

UEFA CHAMPIONS LEAGUE FOOTBALL,

LIVE MONDAY NIGHT FOOTBALL,

PREMIER LEAGUE PREVIEW

LIVE FOOTBALL LEAGUE,

TRANS WORLD SPORT,

REVISTA DE LA LIGA

PREMIER LEAGUE REVIEW,

CAPITAL ONE CUP,

FOOTBALL’S GREATEST,

RINGSIDE

Average number of viewers watching

Breakfast time viewing varies from a minimum of around 1,000 to a maximum of roughly 50,000.

Daytime viewing ranges from a low of approximately 10,000 to a high of around 2,000,000.

Early Peak has viewers of around 1,000 during early evening and up to approximately 1,750,000 for late evening.

Late Peak viewing ranges from a low of roughly 1,000 to a high of around 400,000.

Post peak viewing varies between a minimum of approximately 1,000 to a maximum of around 100,000.

Typical

Audience Profile

All adults,

Slight ABC1 bias,

Male bias

All adults,

Slight ABC1 bias,

Male bias

All adults,

Slight ABC1 bias,

Male bias

All adults,

Slight ABC1 bias,

Male bias

All adults,

Slight ABC1 bias,

Male bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Sky Sports 1 breakfast slot ranges from a low of around £10 to a high of roughly £150.00.

The cost per spot during the Sky Sports 1 daytime slot ranges from a low of roughly £50 to a high of approximately £6,500.

The cost per spot during the Sky Sports 1 early peak slot ranges from a low of around £20 to a high of approximately £7,000.

The cost per spot during the Sky Sports 1 breakfast slot ranges from a low of approximately £20 to a high of roughly £1,500.

The cost per spot during the Sky Sports 1 breakfast slot ranges from a low of roughly £10 to a high of around £250.

Regular

Advertisers

BELGRAVIA CENTRE,

E-HARMONY,

EXPEDIA,

GO COMPARE,

LOVE FILM

POUNDS 2 POCKET,

ZOOPLA,

CLAIMS 4 REFUNDS,

TOURISM IRELAND,

CAR TAKE BACK

HISCOX,

CARLSBERG,

BATHSTORE,

VICTOR CHANDLER,

LIVERPOOL VICTORIA

HANCOOK TYRES,

MONEY SUPERMARKET,

WILLIAM HILL,

1&1,

SAMSUNG

LADBROKES,

GOOGLE,

COORS,

AVIVA,

MONEY SUPERMARKET