Television Channel Campaigns

Advertising on Sky Sports 2

As one of the most popular channels on the Sky Sports network, Sky Sports 2 attracts a large, predominantly male ABC1 audience base, with a varied range of demographics tuning in throughout the day.

The channel exercises a focus on mainstream sports coverage and high profile competitions, with programming such as Twenty20 cricket, Grand Slam tennis and UEFA Champions League football joining the likes of WWE Aftermath and Aerobics Oz Style on a programming roster that caters to varied tastes. Consequently, brands such as EHarmony, Aviva, Love Film, Everest and William Hill are frequent advertisers on the channel.

Sky Sports 2, as one the fifty largest commercial broadcasters on TV, achieves average audience figures ranging from 1,000 during breakfast and up to 2 million viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £3,500 per 30 second broadcast. The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Sky Sports 2, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

AEROBICS OZ STYLE,

THRILL SEEKERS,

WWE AFTERMATH

INTERNATIONAL FOOTBALL,

US OPEN TENNIS,

INTERNATIONAL TWENTY20 CRICKET,

EUROPEAN SENIORS TOUR GOLF

NFL: TOTAL ACCESS,

BOOTS ‘N’ ALL,

TOTAL RUGBY,

FIFA FOOTBALL MUNDIAL

LIVE GREYHOUND RACING,

BOOTS ‘N’ ALL,

TRANS WORLD SPORT,

LIVE PREMIER LEAGUE SNOOKER

PGA EUROPRO TOUR GOLF,

ASIAN TOUR GOLF SHOW,

THE FOOTBALLER’S FOOTBALL SHOW,

THE RUGBY CLUB

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 70,000.

Daytime viewing varies between a low of roughly 20,000 and a high of around 400,000.

Early Peak has viewers of around 30,000 during early evening and up to roughly 400,000 for late evening.

Late Peak viewing ranges from a low of around 40,000 to a high of approximately 2,000,000.

Post peak viewing varies between a low of approximately 2,000 and a high of roughly 70,000.

Typical

Audience Profile

All Adults,

ABC1 bias,

Men

All Adults,

ABC1 bias,

Men

All Adults,

ABC1 bias,

Men

All Adults,

ABC1 bias,

Men

All Adults,

ABC1 and C2DE,

Men

Approximate Cost Per Spot (CPS)

The cost per spot during the Cartoon Network breakfast slot ranges from a minimum of £10 and a maximum of roughly £250.

The cost per spot during the Cartoon Network daytime slot ranges from a minimum of £70 and a maximum of around £1,000.

The cost per spot during the Cartoon Network early peak slot ranges from a minimum of £500 and a maximum of approximately £1,000.

The cost per spot during the Cartoon Network late peak slot ranges from a minimum of £700 and a maximum of roughly £3,500.

The cost per spot during the Cartoon Network post peak slot ranges from a minimum of £70 and a maximum of approximately £200.

Regular

Advertisers

EHARMONY,

TEMPUR,

FABERGE,

TOURISM IRELAND,

DISNEYLAND PARIS

DEBT ADVISORY SPECIALIST,

MUSIC MAGPIE,

LOVE FILM,

CLAIM 4 REFUNDS,

HACHETTE FASCICULES

EVEREST,

CHURCHILL DIRECT

SECRET ESCAPES,

RIAS,

DIRECT LINE

VICTOR CHANDLER,

DE AGOSTINI,

1&1,

BATHSTORE,

WILLIAM HILL

ENTERPRISE,

HANKOOK TYRES,

ZOOPLA,

PREMIER INN,

AVIVA