Television Channel Campaigns

TV Advertising on Sky Sports News

Sky Sports News facilitates television advertisers as a hub for sports broadcasting. Its audience base, which is predominantly male, consumes vast quantities of content on a daily basis, providing brands with an engaged and sizable target audience.

Sky Sports News is the leading sports-dedicated news channel on television, with a sizeable, predominantly male, audience of all ages tuning for programming slots such as Evening Report and Good Morning Sports Fans. Because of this, brands such as Love Film, Aviva, Nintendo, Victor Chandler and HSBC are regular advertisers on the channel.

As a prominent purveyor of sports news, Sky Sports News garners average audience figures ranging from 1,000 during breakfast, daytime and late peak, and up to 900,000 viewers during daytime (see table below). The cost per spot can vary from between a minimum of around £10 and a maximum of approximately £8,000 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact costs of advertising on Sky Sports News, as part of a free television campaign plan for your business, get in touch by completing thetelevision campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

GOOD MORNING SPORTS FANS,

FIRST FAST NOW,

SKY SPORTS NEWS AT ONE,

AFTERNOON SPORT

EVENING SPORT

SPORT TONIGHT,

SKY SPORTS NEWS AT TEN

THROUGH THE NIGHT

Average number of viewers watching

Breakfast time viewing on Sky Sports News varies from a minimum of around 1,000 to a maximum of roughly 75,000.

Daytime viewing on Sky Sports News ranges from a low of approximately 10,000 to a high of around 900,000.

Early Peak on Sky Sports News has viewers of around 1,000 during early evening and up to approximately 600,000 for late evening.

Late Peak viewing on Sky Sports News ranges from a low of roughly 1,000 to a high of around 200,000.

Post peak viewing on Sky Sports News varies between a minimum of approximately 3,000 to a maximum of around 90,000.

Typical

Audience Profile

All adults,

Slight ABC1 bias,

Male bias

All adults,

Slight ABC1 bias,

Male bias

All adults,

Slight ABC1 bias,

Male bias

All adults,

Slight ABC1 bias,

Male bias

All adults,

Slight ABC1 bias,

Male bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Sky Sports News breakfast slot ranges from a low of around £10 to a high of roughly £250.00.

The cost per spot during the Sky Sports News daytime slot ranges from a low of roughly £30 to a high of approximately £3,000.

The cost per spot during the Sky Sports News early peak slot ranges from a low of around £10 to a high of approximately £8,000.

The cost per spot during the Sky Sports News late peak slot ranges from a low of approximately £10 to a high of roughly £3,000.

The cost per spot during the Sky Sports News post peak slot ranges from a low of roughly £30 to a high of around £500.

Regular

Advertisers

AVIVA,

BGR BLOOMER SOLICITORS,

DIAL4PPI.COM,

WARRANTY DIRECT,

POUNDS TO POCKET

QUIKQUID,

OWL SOLUTIONS,

GLADSTONE BROOKES,

EAZYFONE,

DIRECT LINE

HSBC,

LOVE FILM,

GO COMPARE,

RED BULL,

SECRET ESCAPES

ZOOPLA,

VICTOR CHANDLER,

EHARMONY,

BLUE SQUARE,

SKY

THE NUMBER,

BETFAIR,

DYSON,

NINTENDO,

PHONES 4 U