Television Channel Campaigns

TV Advertising on Syfy

Syfy attracts a varied age range of male and female viewers, providing television advertisers with a mixed and potentially lucrative adult audience base.

Syfy specialises in the broadcasting of content related to the science fiction, horror and fantasy genres. Popular programmes on the channel include Buffy the Vampire Slayer, Smallville and V, whilst movies also have a prominent presence in the schedule. Due to its position as a male-orientated broadcaster, the channel is a favourite stomping ground for brands such as Lynx, Magners and Sony.

As a specialist television channel Syfy generates average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to 70,000 viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £850 per 30 second broadcast.

The data and estimated costs below are accrued from analysis of average TV viewing data. For the exact cost to advertise on Five USA, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

SMALLVILLE

ANGEL

TELESHOPPING

HUMAN TARGET

KNIGHT RIDER

SANCTUARY

BUFFY THE VAMPIRE SLAYER

WAREHOUSE 13

THE UFO FILES

DESTINATION TRUTH

FILM

KILLER WAVE

A TOWN CALLED EUREKA

THE CAPE

FILM

V

LOST GIRL

THE TECH SHOW

BUILDING BIGGEST

Average number of viewers watching

Breakfast time viewing varies between a low of around 1,000 and a high of approximately 25,000.

Daytime viewing ranges from a low of roughly 1,000 to a high of around 60,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 40,000 for late evening.

Late Peak viewing varies between a low of approximately 1,000 and a high of around 70,000.

Post peak viewing ranges from a low of roughly 1,000 to a high of approximately 30,000.

Typical

Audience Profile

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

C2DE bias,

Men and Women

Housewives

All adults,

C2DE and ABC1,

Slight male bias,

Housewives

All adults,

C2DE and ABC1,

Men and Women

Housewives

All adults,

C2DE bias,

Male bias

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Syfy breakfast slot varies between a low of around £10 to a high of roughly £70.

The cost per spot during the Syfy daytime slot varies between a low of approximately £10 to a high of roughly £170.

The cost per spot during the Syfy early peak slot varies between a low of around £10 to a high of roughly £450.

The cost per spot during the Syfy late peak slot varies between a low of roughly £10 to a high of approximately £850.

The cost per spot during the Syfy post peak slot varies between a low of approximately £10 to a high of around £100.

Regular

Advertisers

WONGA,

RED BULL,

P&G,

ALDI,

CHURCHILL

AUTOGLASS,

DIRECT LINE,

NATIONAL ACCIDENT HELPLINE,

WE BUY ANY CAR,

SECRET ESCAPES

DREAMS,

COORS,

O2,

SKECHERS,

CORAL

LOVE FILM,

HANKOOK,

OPTICAL EXPRESS,

WILLIAM HILL,

SUN ALLIANCE

BUPA,

MATCH.COM,

TESCO,

BRITISH GAS,

BATHSTORE