Television Channel Campaigns

Advertising on VH1

Having long been established as a leading music television channel VH1 garners a relatively large, predominantly C2DE-based young female adult audience.

VH1 prides itself on broadcasting an eclectic range of music videos spanning the 70s through to contemporary content, regularly airing chart-based programming segments focusing on a specific decade or genre. With the majority of its audience being female, regular brands on the TV channel include Gumtree, Uniform Dating, Sainsbury’s, Kwik Fit and Vax.

As a digital music television specialist, VH1 achieves average audience figures ranging from 1,000 during the breakfast, daytime and post peak day parts, and up to 30,000 viewers during late peak. Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £150 per 30 second broadcast. The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost to advertise on VH1, as part of a television advertising campaign for your business, get in touch by completing ourtelevision campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

NON STOP SHUFFLE,

RISE & SHINE WITH VH1

KARAOKE POP PARTY!,

BACK TO THE START,

VH1’S GREATEST HITS,

TOP 100 FEEL GOOD ANTHEMS OF THE 90S AND 80S

TOP 10,

THE CHEESIEST HOUR OF YOUR LIFE,

GUESS THE YEAR,

VH1 SHUFFLE

5 FLOOR FILLERS,

THE OFFICIAL TOP 20

GUESS THE YEAR,

NON STOP SHUFFLE

Average number of viewers watching

Breakfast time viewing ranges from a low of around 1,000 to a high of approximately 7,000.

Daytime viewing varies between a low of roughly 1,000 and a high of around 20,000.

Early Peak has viewers of around 2,000 during early evening and up to roughly 25,000 for late evening.

Late Peak viewing ranges from a low of around 2,000 to a high of approximately 30,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 20,000.

Typical

Audience Profile

16-34,

ABC1 and C2DE

Female bias,

Housewives

16-34,

C2DE bias

Female bias

Housewives

16-34,

C2DE bias,

Female bias,

Housewives

All Adults

ABC1 and C2DE

Female bias

Housewives

All Adults,

C2DE bias,

Female bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Cartoon Network breakfast slot ranges from a minimum of £10 and a maximum of roughly £30.

The cost per spot during the Cartoon Network daytime slot ranges from a minimum of £10 and a maximum of around £70.

The cost per spot during the Cartoon Network early peak slot ranges from a minimum of £20 and a maximum of approximately £100.

The cost per spot during the Cartoon Network late peak slot ranges from a minimum of £20 and a maximum of roughly £150.

The cost per spot during the Cartoon Network post peak slot ranges from a minimum of £10 and a maximum of approximately £70.

Regular

Advertisers

GUMTREE,

SCREWFIX,

MICROSOFT,

ASDA,

GO COMPARE

EAZYFONE,

EXPRESS GIFTS,

VAX,

OPTICAL EXPRESS,

UNIFORM DATING

CHEF DIRECT,

MATCH.COM,

SAINSBURY’S,

ESTEE LAUDER,

KODAK

DIRECT LINE,

ELECTRONIC ARTS,

DREAMS,

KWIK FIT,

DYSON

FERRERO,

COOPERATIVE,

TOURISM IRELAND,

BET 365,

GOOGLE