Television Channel Campaigns

TV Advertising on Vault

Vault attracts a mostly 16-34 adult demographic, providing television advertisers with a platform for targeting this coveted audience group. The TV channel generates a predominantly female viewership, with a C2DE bias also exhibited in its TV viewing figures.

Vault focuses on the broadcasting of music television, with its schedule generally comprised of television programming based on charts such Top 10 Hits and feature specials revolving around different decades, artists and genres. As a result of its young adult viewership, Vault is particularly popular among brands such as Heineken, Vodafone, Microsoft, BskyB and Match.com.

As a prominent music television channel, Vault garners average audience figures ranging from 1,000 during the breakfast, daytime, early peak, late peak and post peak day parts, and up to 25,000 viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £110 per 30-second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of a specific spot, as part of a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

PERFECT POP,

POP DUETS,

MORNING MIX & MATCH

FIERCE FEMALES,

SEXY AND THEY KNOW IT… BOYS,

VAULT LOVES…

POP FLASHBACK,

GOING SOLO – POP’S BIGGEST STARS,

TOP 10 HITS

WE LIKE TO PARTY!,

VAULT’S PUB JUKEBOX,

HITS FROM FLIX

POP DOMINATION,

VAULT@NITE

Average number of viewers watching

Breakfast viewing ranges from a low of approximately 1,000 to a high of around 5,000.

Daytime viewing ranges from a low of approximately 1,000 to a high of around 10,000.

Early Peak viewing varies from a low of around 1,000 to a high of approximately 15,000.

Late Peak viewing varies from a low of around 1,000 to a high of approximately 25,000.

Post Peak viewing varies from a low of around 1,000 to a high of approximately 10,000.

Typical

Audience Profile

16-34 bias,

C2DE bias,

Male bias,

16-34 bias,

C2DE bias,

Men & women

Housewives

16-34 bias,

C2DE bias,

Female bias,

Housewives

16-34 bias,

C2DE bias,

Men & women

Housewives

16-34 bias,

C2DE bias,

Men & women

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Vault breakfast slot ranges from a low of approximately £10 to a high of roughly £20

The cost per spot during the Vault daytime slot ranges from a low of approximately £10 to a high of roughly £35

The cost per spot during the Vault early peak slot ranges from a low of roughly £10 to a high of around £70

The cost per spot during the Vault late peak slot ranges from a low of approximately £10 to a high of roughly £110

The cost per spot during the Vault post peak slot ranges from a low of approximately £10 to a high of roughly £35

Regular

Advertisers

GUMTREE,

SAINSBURY’S,

BRITISH GAS,

DREAMS,

VODAFONE

POSTCODE LOTTERY,

LIGHTERLIFE,

NATIONAL ACCIDENT HELPLINE,

PPI CLAIMLINE,

DIRECT CHEF

DISNEYLAND PARIS,

ASDA,

AVIVA,

EDF ENERGY,

PETS AT HOME

MICROSOFT,

MULLER DAIRY,

BSKYB,

DFS,

LIONS GATE

HEINEKEN,

MATCH.COM,

MARKS & SPENCER,

MONEYSUPERMARKET,

COORS