Television Channel Campaigns

TV Advertising on Viva

Viva is a television channel that caters to a predominantly teenage and young adult audience, proving popular amongst females and, during its evening time slots, males. Advertising is available from 9am on Viva.

The channel specialises in the broadcasting of music and entertainment television, attracting its youthful audience with shows such as South Park, Two and a Half Men and Teen Mom 2, as well as chart music countdowns like The Official UK Top 40. As a result of its audience base, brands such as Virgin Media, Mars, Kellogg, Experian and BT are regular television advertisers on Viva.

Viva is one of the most popular entertainment broadcasters on commercial television, achieving average audience figures ranging from 1,000 during breakfast, daytime, early peak, late peak and post peak, and up to 90,000 viewers during late peak (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,600 per 30 second broadcast.

TV viewing figures and estimated costs are generated from analysis of average TV viewing data. For the exact cost to advertise on Viva, as part of a television advertising campaign for your business, get in touch by completing our television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

TELESHOPPING

PUNK’D,

POP CONNECTIONS,

THE OFFICIAL UK TOP 40,

MASSIVE HITS!

TEEN MOM 2,

PARIS HILTON’S DUBAI BFF,

THE FRESH PRINCE OF BEL-AIR

CRASH CANYON,

TOP 50,

SOUTH PARK,

TWO AND A HALF MEN

VIVA THE HITS,

SOUTH PARK,

TWO AND A HALF MEN

Average number of viewers watching

N/A

Daytime viewing varies between a low of roughly 1,000 and a high of around 50,000.

Early Peak has viewers of around 1,000 during early evening and up to roughly 70,000 for late evening.

Late Peak viewing ranges from a low of around 1,000 to a high of approximately 90,000.

Post peak viewing varies between a low of approximately 1,000 and a high of roughly 50,000.

Typical

Audience Profile

N/A

16-34 bias,

C2DE bias,

Female bias,

Housewives

16-34 bias,

C2DE bias,

Female bias,

Housewives

16-34 bias,

C2DE bias,

Men & Women,

Housewives

16-34 bias,

C2DE bias,

Male bias,

Housewives

Approximate Cost Per Spot (CPS)

N/A

The cost per spot during the Viva daytime slot ranges from a minimum of £10 and a maximum of around £900

The cost per spot during the Viva early peak slot ranges from a minimum of £10 and a maximum of approximately £1,250

The cost per spot during the Viva late peak slot ranges from a minimum of £10 and a maximum of roughly £1,600.

The cost per spot during the Viva post peak slot ranges from a minimum of £10 and a maximum of approximately £900

Regular

Advertisers

N/A

EXPERIAN,

FIRST 4 LAWYERS,

WINTRILLIONS.CO.UK,

DEBT FREE DIRECT,

VIRGIN MEDIA

LIVERPOOL & VICTORIA,

POSTCODE LOTTERY,

AMIGO LOANS,

GO COMPARE

BT

BT,

MACHINE MART,

MARCANDI,

TOMBOLA

DIAGEO,

MARS,

KELLOGG,

BISL,

HACHETTE FASCICULES