Television Channel Campaigns


TV Advertising on Watch

Watch attracts a wide and varied adult television audience, with both men and women engaging with the channel’s general entertainment programming throughout the day. A slight leaning towards the C2DE demographic is evident during breakfast, daytime and post peak, whilst housewives constitute a sizable proportion of daily viewerships up until the late peak day part.

As a broadcaster of general entertainment television, Watch places an emphasis on TV programming that attracts as diverse a TV audience as possible. Its content, such as Primeval, Traffic Cops, Doctor Who and The Bill, is gathered from the archives of other television broadcasters including its UKTV stable mates and the BBC. As a consequence of its wide-reaching appeal, Watch is a popular TV advertising platform for brands including 20th Century Fox, Microsoft, Specsavers, Gumtree and Tesco.

Watch garners average audience figures ranging from 5,000 during the breakfast day part and up to 400,000 viewers during late peak (see table below). Therefore, the cost per spot can vary from between a minimum of around £15 and a maximum of approximately £1,800 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of advertising on Watch, as part of a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

HOLLYWOOD TREASURE,

DOCTOR WHO,

OUTTAKE TV,

BONDI RESCUE

THE BILL,

ESCAPE TO THE COUNTRY,

MASTERCHEF NEW ZEALAND,

EMERGENCY BIKERS

TRAFFIC COPS,

TRAWLERMEN

WHO DO YOU THINK YOU ARE? US,

PRIMEVAL: NEW WORLD,

BRAVING THE ELEMENTS: REEF WRANGLERS

EMERGENCY BIKERS,

RENOVATION CHALLENGE: THE BLOCK,

HOLLYWOOD TREASURES

Average number of viewers watching

Breakfast time viewing ranges from a low of around 5,000 to a high of approximately 20,000.

Daytime viewing varies between a low of roughly 15,000 and a high of around 100,000.

Early Peak has viewers of around 25,000 during early evening and up to roughly 135,000 for late evening.

Late Peak viewing ranges from a low of around 70,000 to a high of approximately 400,000.

Post peak viewing varies between a low of approximately 15,000 and a high of roughly 100,000.

Typical

Audience Profile

All adults,

C2DE bias,

Female bias,

Housewives

All adults,

Slight C2DE bias,

Slight female bias,

Housewives

All adults,

C2DE & ABC1,

Men & women,

Housewives

All adults,

C2DE & ABC1,

Men & women

All adults,

Slight C2DE bias,

Slight male bias

Approximate Cost Per Spot (CPS)

The cost per spot during the Watch breakfast slot ranges from a minimum of £15 and a maximum of roughly £60

The cost per spot during the Watch daytime slot ranges from a minimum of £45 and a maximum of around £300

The cost per spot during the Watch early peak slot ranges from a minimum of £100 and a maximum of approximately £600

The cost per spot during the Watch late peak slot ranges from a minimum of £315 and a maximum of roughly £1,800

The cost per spot during the Watch post peak slot ranges from a minimum of £45 and a maximum of approximately £300

Regular

Advertisers

MICROSOFT,

SHARPS BEDROOMS,

GENERATIONS NETWORK,

PROCTER & GAMBLE,

WALT DISNEY

WEETABIX,

BRITISH GAS,

SPECSAVERS,

TESCO,

GUMTREE

MAGNET,

QUICKQUID,

RATED PEOPLE,

DYSON,

REED

WHICH,

SPECSAVERS,

CITROEN,

ALDI,

BT

WOWCHER,

HARRY CASINO,

20TH CENTURY FOX,

VICTORIA PLUMB,

ALDI