Television Channel Campaigns

Advertising on Yesterday

Yesterday caters to a typically older adult audience, though its day parts do attract a more varied viewership comprising students, professionals and housewives.

Yesterday exercises a focus on events, objects, people and epochs from over the course of history, centring on World War II in particular. Its programming includes The Forgotten Blitz and Nazi Collaborators, as well as series such as Last of the Summer Wine. As a result of the more mature audience base, brands such as Dreams, Vax, Green Flag, Secret Escapes and Optimax are regular advertisers on the channel.

As a leading broadcaster of historical programming, Yesterday generates average television audience figures ranging from 1,000 and up to 350,000 viewers, subject to the time of day. Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,250 per 30 second broadcast. These figures should be used as a guideline only.

As a TV broadcaster of historical content, Yesterday accrues average audience figures ranging from 1,000 during breakfast and late peak, and up to 350,000 viewers through daytime (see table below). Subsequently, the cost per spot can vary from between a minimum of around £10 and a maximum of approximately £1,250 per 30 second broadcast.

The data and estimated costs below are generated from analysis of average TV viewing data. For the exact cost of a specific spot, as part of a free television campaign plan for your business, get in touch by completing the television campaign planning form.

Breakfast

06:00-09:30

Daytime

09:30-17:30

Early Peak

17:30-20:30

Late Peak

20:30-23:30

Post Peak

23:30-06:00

Typical

Programming

INFAMOUS ASSASSINATION

BATTLE FOR NORTH AMERICA

THE VICTORIANS

SECRET WAR

WISH ME LUCK

NAZI COLLABORATORS

THE DIARY OF ANNE FRANK

ANTIQUES ROADSHOW

WHO DO YOU THINK YOU ARE?

TIMEWATCH

LAST OF THE SUMMER WINE

MUSEUM SECRETS

HITLER’S IDOLS

THE FORGOTTEN BLITZ

DAM BUSTERS

GOERING’S SECRET

HOME SHOPPING

SECRETS OF WAR

ANTIQUES ROAD SHOW

Average number of viewers watching

Breakfast time viewing varies between a low of roughly 1,000 and a high of approximately 100,000.

Daytime viewing ranges from a low of around 15,000 and a high of roughly 350,000.

Early Peak has viewers of around 15,000 during early evening and up to approximately 120,000 for late evening.

Late Peak viewing varies between a low of around 1,000 and a high of roughly 115,000.

Post peak viewing ranges from a low of approximately 2,000 and a high of around 110,000.

Typical

Audience Profile

All adults,

C2DE bias,

Male bias,

Housewives

Slight 65+ bias,

C2DE bias,

Male bias,

Housewives

65+ bias,

C2DE bias,

Male bias,

Housewives

65+ bias,

C2DE bias,

Men and Women

Housewives

Slight 65+ bias,

C2DE bias,

Men and Women

Housewives

Approximate Cost Per Spot (CPS)

The cost per spot during the Yesterday breakfast slot ranges from a minimum of £10 to a maximum of around £300.

The cost per spot during the Yesterday daytime slot ranges from a low of around £40 to a maximum of roughly £1,000.

The cost per spot during the Yesterday early slot ranges from a minimum of approximately £120 to a maximum of around £1,250.

The cost per spot during the Yesterday late peak slot ranges from a low of approximately £10 to a high of roughly £1,150.

The cost per spot during the Yesterday post peak slot ranges from a minimum of £10 to a maximum of around £350.

Regular

Advertisers

WONGA,

LAWYERS 4 U,

SAMSUNG,

DREAMS,

KODAK

VIRGIN MEDIA,

DISNEYLAND PARIS,

GLADSTONE BROOKES,

PETS AT HOME,

GREEN FLAG

VAX,

CLAIM4REFUNDS,

OPTIMAX,

LIVERPOOL VICTORIA,

WEIGHT WATCHERS

HSBC,

MONEY SUPERMARKET,

NINTENDO,

ZOOPLA,

BATHSTORE

EXPEDIA,

SECRET ESCAPES,

EHARMONY,

VICTOR CHANDLER,

MANGO